Singer-songwriter faces off against doppelganger in new clip featuring Jarvis Cocker
Singer also announced new tour dates behind upcoming LP 'Pleasure'
Singer charms a Brooklyn crowd at premiere of the doc 'Pulp: A Film About Life, Death and Supermarkets'
Competition will be held following a screening of new Pulp documentary
Album also features Jack Black, David Johansen, Jarvis Cocker and Jeff Tweedy
Pulp frontman aims to preserve 'fertility of the soil'
Jarvis Cocker, Jack Black and a 61-piece orchestra contribute
Sheet music album gets its first full performance in London