Wayne Atha is a rap novelty — and not just because he's a white guy with a Flock of Seagulls haircut. He's a novelty in the best sense: an MC whose liquid flow breathes life into genre clichés. On his major-label debut, he raps from the POV of a rural underdog over music that shifts from rap rock to twitchy percussion. His verses are full of surprises: On "That's What We on Now," he rhymes "Bill Cosby sweater" with "Skinny Pimp, Petty and Eddie Vedder." And amid rants and party chants, there's an aching ballad, "Love Is Not Enough." Turns out, he's a sheep in wolf's clothing.