Peter Travers: 'The Greatest Movie Ever Sold' Is Hilarious and Eye-Opening

Morgan Spurlock's new documentary is his best since 'Super Size Me'

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Peter Travers says that Morgan Spurlock's new documentary, Pom Wonderful Presents: The Greatest Movie Ever Sold, is the best and most depressing thing playing at theaters this weekend. Spurlock's film, which Travers declares is the filmmaker's most accomplished since Super Size Me, is a hilarious and eye-opening look at the omnipresence of product placement and advertising in movies and pop culture. It's a documentary that tells you – even while you're laughing – that we're all going to hell in a sponsored handbasket.

This Week's Movie Reviews:

 The Greatest Movie Ever Sold

Water for Elephants

Rio

Incendies

The Complete Archive: Over 20 Years of Peter Travers' Movie Reviews Now Online