Morgan Spurlock (Super Size Me) has this habit of making documentaries that come hidden in the Trojan horse of silly and then stab at your conscience. If you still have one. For The Greatest Movie Ever Sold, Spurlock whores himself out big-time. To skewer the plague of product placement, he hustles the brands themselves into financing his $1.5 million budget. That's right, we watch Spurlock at pitch meetings getting rejected until Ban deodorant signs on and others follow, all willing to be part of the hip Spurlock brand that test marketing claims is both "mindful and playful." No argument here.

Peter Travers reviews The Greatest Movie Ever Sold in his weekly video series, "At the Movies With Peter Travers"

Spurlock's interviews with the likes of Noam Chomsky and Ralph Nader are telling. Nader says there's only one place you can go to avoid marketing: "to sleep." Deeper questions don't concern Rush Hour director Brett Ratner: "Artistic integrity? Whatever." Are we going to hell in a branded handbasket? This movie provides food for thought, no doubt washed down with POM Wonderful juice, which paid a premium to have the title changed to POM Wonderful Presents: The Greatest Movie Ever Sold. Spurlock says he's not selling out, he's buying in. I'm buying into Spurlock. As ever, he makes you laugh till it hurts.

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“All Along the Watchtower”

Jimi Hendrix got hold of Bob Dylan's early John Wesley Harding tapes and in late 1967 recorded a version of "All Along the Watchtower" with the Experience in London. Dissatisfied with that first development, Hendrix brought those tapes with him to New York in early 1968 when he began work on Electric Ladyland. Eddie Kramer, Hendrix's engineer at the time, told Rolling Stone that Hendrix "was still looked upon by his basically white audience as the mammoth black guitar hero. There was a constant fight within him to expand himself." Hendrix's successful take on Dylan's work has long been recognized by the songwriter. "I liked Jimi Hendrix's record of this and ever since he died I've been doing it that way," Dylan wrote in the liner notes to his Biograph box set. "Strange how when I sing it, I always feel it's a tribute to him in some kind of way."