.

The Greatest Movie Ever Sold

Morgan Spurlock

Directed by Morgan Spurlock
Rolling Stone: star rating
5 3.5
Community: star rating
5 3.5 0
April 21, 2011

Morgan Spurlock (Super Size Me) has this habit of making documentaries that come hidden in the Trojan horse of silly and then stab at your conscience. If you still have one. For The Greatest Movie Ever Sold, Spurlock whores himself out big-time. To skewer the plague of product placement, he hustles the brands themselves into financing his $1.5 million budget. That's right, we watch Spurlock at pitch meetings getting rejected until Ban deodorant signs on and others follow, all willing to be part of the hip Spurlock brand that test marketing claims is both "mindful and playful." No argument here.

Peter Travers reviews The Greatest Movie Ever Sold in his weekly video series, "At the Movies With Peter Travers"

Spurlock's interviews with the likes of Noam Chomsky and Ralph Nader are telling. Nader says there's only one place you can go to avoid marketing: "to sleep." Deeper questions don't concern Rush Hour director Brett Ratner: "Artistic integrity? Whatever." Are we going to hell in a branded handbasket? This movie provides food for thought, no doubt washed down with POM Wonderful juice, which paid a premium to have the title changed to POM Wonderful Presents: The Greatest Movie Ever Sold. Spurlock says he's not selling out, he's buying in. I'm buying into Spurlock. As ever, he makes you laugh till it hurts.

The Complete Archive: Over 20 Years of Peter Travers' Movie Reviews Now Online

prev
Movie Review Main Next

ADD A COMMENT

Community Guidelines »
loading comments

loading comments...

COMMENTS

Sort by:
    Read More

    Movie Reviews

    More Reviews »
    Daily Newsletter

    Get the latest RS news in your inbox.

    Sign up to receive the Rolling Stone newsletter and special offers from RS and its
    marketing partners.

    X

    We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

    Song Stories

    “Vicious”

    Lou Reed | 1972

    Opening Lou Reed's 1972 solo album, the hard-riffing "Vicious" actually traces its origin back to Reed's days with the Velvet Underground. Picking up bits and pieces of songs from the people and places around him, and filing his notes for later use, Reed said it was Andy Warhol who provided fuel for the song. "He said, 'Why don't you write a song called 'Vicious,'" Reed told Rolling Stone in 1989. "And I said, 'What kind of vicious?' 'Oh, you know, vicious like I hit you with a flower.' And I wrote it down literally."

    More Song Stories entries »
    www.expandtheroom.com