The Most Egregious Product Placements in Movie & TV History

10 obvious attempts at brand integration, from 'E.T.' to 'The Internship'

blog comments powered by Disqus

E.T. the Extra-Terrestrial

This 1982 summer blockbuster blazed the modern-day trail for product placement, effectively putting Hershey's Reese's Pieces on the map. It was on-screen love at first sight between the film's namesake character and the little round candies – and movie-goers ate it up. Director Steven Spielberg actually courted the brand in exchange for promotion of his film, though his first choice was Mars' M&Ms, who turned down the offer. Despite the misstep, M&Ms were somehow able to soldier on – and movies would never be product placement-free again.

Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.