For the distribution of his latest film, In Your Eyes, Joss Whedon has taken a page from Beyonce's "surprise digital release" playbook. After the film made its world premiere Sunday night at New York City's Tribeca Film Festival, Whedon and the film's crew have made In Your Eyes available for a $5, 72-hour rental at Vimeo On Demand.
"It's exciting for us because it means we get to explore yet another new form of distribution – and we get $5," Whedon says in a video announcement, available below.
According to Vulture, producer Michael Roiff also commented on the untraditional release strategy in a post-screening Tribeca Q&A: "From the get-go, we always wanted to do something different with it," he noted. "We said, ‘Screw it — we made it for the audience, and we're taking it straight to them."
In Your Eyes – written by Whedon and directed by Brin Hill – focuses on the supernatural romance between Rebecca Porter (Zoe Kazan) and Dylan Kershaw (Michael Stahl-David), who have felt a psychic connection since their youth.
It's the latest in a number of recent eclectic projects for Whedon, who's bounced from tongue-in-cheek horror flicks (2012's The Cabin in the Woods) to Shakespeare (last year's shoestring-budget adaptation of Much Ado About Nothing). The writer-director is also working on a sequel to the 2012 superhero smash The Avengers, which is currently filming and set to hit theaters on May 1st, 2015.