.

Box Office Report: 'Croods' and 'Olympus' Dethrone 'Oz'

Plus: 'The Sapphires' Sparkle in Limited Release

March 24, 2013 2:26 PM ET
'The Croods'
'The Croods'
DreamWorks

WINNERS OF THE WEEK: Almost everyone. In what was expected to be a slow box office weekend, several movies outperformed expectations, starting with The Croods. The prehistoric cartoon comedy, which pundits had predicted would open around $40 million, drew spring-break family audiences to the tune of an estimated $44.7 million.

Olympus Has Fallen opened in second place but, in a way, did even better. Predictions had the White-House-under-siege thriller premiering around $21 million, but it debuted even stronger, with an estimated $30.5 million. That marks the largest opening yet for new-ish distributor FilmDistrict. It also marks the first hit in a long time for leading man Gerard Butler, and the first old-school R-rated action movie of the year to enjoy a promising start. Plus, it gets to steal the thunder of the similarly-premised White House Down, which has a bigger budget and bigger stars but doesn't open for another three months.

After two weeks on top, Oz the Great and Powerful slipped to third place, but it lost only a modest 47 percent of last week's business, winding up with an estimated $22.0 million, for a total to date of $177.6 million (by far the biggest hit of 2013 so far). Holding up well against Olympus was thriller The Call, which earned another estimated $8.7 million, good for fourth place and a ten-day total of $30.9 million.

Also coming on strong this week was the aptly-timed Spring Breakers. After last week's strong debut on just three screens, the Disney-Channel-Girls-Gone-Wild movie expanded to 1,104 screens and pulled in an estimated $5.0 million, finishing at Number Six.

Inside 'Spring Breakers,' the Most Debauched Movie of the Year

LOSERS OF THE WEEK: Tina Fey and Paul Rudd. Admission was the only new movie that underperformed this weekend. Expected to open around $10 million, it debuted instead with an estimated $6.4 million, premiering in fifth place. Fey and Rudd may be critics' darlings, but their romantic dramedy was not, and reviews matter to the film's target audience of older women. A B- grade from CinemaScore indicates weak word-of-mouth on top of the lackluster reviews. The film cost only about $13 million to make, so it could still turn a profit, but this weekend's grosses were the box office equivalent of getting the thin envelope in the mail from the college of your choice.

HIDDEN GEMS: The Sapphires, the Australian musical starring Chris O'Dowd (Bridesmaids) and based on the true story of a 1960s girl group, did very well in its limited-release premiere. That is, it earned just $41,000, but that's a good $10,230 per screen in four venues. (By comparison, The Croods opened with an $11,000 per screen average, and Olympus enjoyed a $9,800 per screen average.) Graffiti comedy Gimme the Loot did even better per screen; it opened in just one venue but scored $23,400. At the other end of the spectrum, sketch humor anthology InAPPropriate Comedy (featuring such big names as Lindsay Lohan, Adrien Brody, Rob Schneider, and Michelle Rodriguez), opened with $172,000 on 275 screens, or just $624 per screen. Finally, a film that makes Movie 43's performance look good.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Movies Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

 
www.expandtheroom.com