22. Hiring Top-Shelf Actors for Key Roles
Although various Marvel-based productions can sometimes skew towards being effects-heavy thrill rides (and Marvel Studios itself is known for frugality), the movies have attracted a shining roster of talent that only expands with each new entry. Did you ever think you'd say the words "Robert Redford" and Captain America in the same sentence? Bringing the likes of Redford, Ian McKellen (X-Men), Edward Norton (The Incredible Hulk), Anthony Hopkins (Thor) and Ben Kingsley (Iron Man 3) into the Marvel realm has elevated the productions and made the industry take them much more seriously.