Who He Is: Deaton has produced over 500 music videos for acts ranging from Justin Bieber and Kid Rock to country superstars Martina McBride, Rascal Flatts and Faith Hill. He is also the standing executive producer of the annual CMA Awards and CMA Music Festival.
Hard Sell: Last fall, ABC executives asked Deaton to help collaborate with ABC Entertainments' Mark Bracco and John Saade on creating a fresh concept for a reality singing competition. After ABC was able to nail down the four superstars, Deaton was convinced to climb on board and tackle his first competition show and attempt to "present the superstars and contestants in their best light."
Sizing Up the Superstars: "I have to be a different producer for each artist that I work with. I have to get into the headspace of where they are: John is really smart and brilliant and his music ability is uncanny. Jennifer is the powerhouse singer, but also intense and ready to get to work. Kelly is the girl-next-door rock star. She is the definitive female pop star of this generation. Robin is always changing. Since his dad was in television, he understands what television is – the game and the drama of it, and he understands what is good and bad TV. From minute to minute you never know what is going to happen with Robin."