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35 Bucks for a Movie Seat? Please Vote Yea or Nay

POSTED:

Get this: Over the next five years, Village Roadshow will open 50 Gold Class Cinemas nationwide at the cost of $200 million. Each theater will feature 40 reclining armchair seats with footrests (see photo), digital projection and the capacity to show even 3-D movies. And all it's going to cost you is $35 a seat. Cocktails and appetizers will also be served — each seat has a buzzer to summon a waiter — but that stuff will cost you extra. It's not true that the Emperor's Club will offer escort service and blowjobs. But, hey, are we that far away from such shenanigans? Hollywood is clearly desperate to get us away from out home theaters, but is Drillbit Taylor going to play any better if viewed from a cushy recliner? Chicago and Seattle are the first American cities getting Gold Class Cinemas, which are already successful in Australia, Singapore and Greece. So my questions today are:

— Would you pay $35 to see a movie under these plush circumstances?

— If not, what else would you demand for your money, besides a good movie? No ads and no talking might be a big incentive for me. Got any other ideas?

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Peter Travers

Rolling Stone senior writer Peter Travers has reviewed movies for the magazine for more than 20 years. Send your comments and questions to him here.

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