27. Captain Price
SAS Captain John Price was the leader of Bravo Six, the SAS squad whose story made up the British half of Modern Warfare. As rookie squad member "Soap" MacTavish we saw Captain Price as an avuncular commander, one who looked after his troops and his friends. But then in the level 'All Ghillied Up' we got to be Price in flashback, crawling through Pripyat with a sniper rifle. The game's highlight level, it gave us an insight into Price's backstory and also made "ghillie suit" part of our everyday vernacular.
Iconic Moment: Price meets the player and is underwhelmed. "What the hell kind of name is Soap? How'd a Muppet like you pass Selection?"