Vince Gilligan, the creator of AMC's hit show Breaking Bad, is teaming with Sony's PlayStation division to create a non-game, virtual reality experience. Details on the project are very scarce – with no details about release date, talent, or whether it will be episodic content. The project is still in the very earliest stages, but Sony Interactive Entertainment America president Shawn Layden says that this is one of the new initiatives that the PlayStation group is able to pursue now that the center of its business is based in California rather than Tokyo. "Having the epicenter of PlayStation closer to Hollywood and closer to where all the online action is has been really beneficial," he says.
Sony's global chief executive Andrew House told Variety that Gilligan wasn't the only creative being courted by the PlayStation division. "We set up a day at our campus where we brought seven of the best show runners [Sony Pictures Television] work with, like David Shore of The Blacklist and Ron Moore, who did Battlestar Galactica, Vince and some other folks," he said. "They just played around with VR. Several of them were intrigued, but Vince was the one who said, 'I really want to do something with this. I want to experiment with this.'"
Though not a game, the Breaking Bad experience will not be shot as live action video, but instead will be rendered using computer graphics. "I think this could be another interesting way to see how VR can drive towards the mainstream," House said.