Shaun White has revolutionized snowboarding, won the big gold in Vancouver and lit his snowboard aflame, Hendrix-style, on the cover of the new issue of Rolling Stone, joining an elite club of athletes to appear on our cover not once, but twice. And as the focused, business savvy White tells it, a lot of his recent success on the half-pipe and off can be attributed to a new addition to his life: "Getting into music has changed my personality and my way of doing things," he reveals to RS writer Vanessa Grigoriadis.