Calgary, Canada (1988)
By 1988, the power of television was undeniable, and the Games were extended from 12 days to 16 in order to cover three weekends instead of two. In their winning bid for the telecast, ABC forked over $309 million, then an unprecedented figure. As such, the Opening Ceremony – at the intersection of culture, sports and Awards Show-extravaganzas – was moved from Wednesday to Saturday night on the East Coast (the remaining daylight in the video a result of Calgary's Western displacement in the Mountain Time Zone). Watch as ranchers in flourescent dusters spin hot-pink prariewomen like tops and synchronized dancing snowflakes turn your monitor into a real-life Winamp visualization.