The colorful The New Super Mario Bros. U hit stores in November. Like classic Super Mario Bros., you still need to fight Bowser and rescue Princess Peach – but with new power-ups like a flying squirrel suit. "At the same we were working on Luigi's Mansion: Dark Moon, we were working on New Super Mario Bros U," says Miyamoto. "We decided to do the downloadable content for that, which is going to feature Luigi and be new Super Luigi U."
Miyamoto sees this model as a future for the company. "We're looking not just at creating a single product, but also at how we take advantage of those distribution methods, potentially creating additional downloadable content for those games. Going forward, we've sort of moved out of simply focusing on the technology and trying to completely create the worlds that had been imagined by the user. As we go forward, we'll start to see new ways that we can leverage technology to create new structures of play or leverage new means of distribution to the consumer."