Iconic Apple Commercials

The company's advertising is often as memorable as its products

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Macbook Air: In an Envelope

Hey, look: A computer that fits into an envelope. That's basically all this commercial from 2008 showed us (featuring the lovely track "New Soul" by Yael Naim), but leave it to Apple to reveal its new designs in the most clever way. Everyone knows the size of a manila envelope, so people could immediately relate to how small and innovative the MacBook Air was. Smart, simple and typically Apple.

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