"Mac vs. PC"
Apple has worked hard to maintain its image as a creative, forward-thinking company. One factor in shaping that image was the "Mac vs. PC" advertising campaign that ran from 2006 to 2009. The commercials featured actor Justin Long as the skinny-jeaned, hip "Mac," while comedian John Hodgeman portrayed the nerdy, old-fashioned "PC." The message was simple: You're not cool unless you're a Mac person.