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iPod and iTunes: Featuring U2
Apple again showed its influence when one of the biggest bands in the world teamed with the company to create a silhouette commercial with their 2004 single "Vertigo." But the partnership didn't end there. U2 and Apple released a special edition, red and black U2 iPod, as well as their full digital music catalog, in advance of the band's world tour. Apple had not only created the ultimate music listening device, but the company was able to get artists to support it.