Iconic Apple CommercialsThe company's advertising is often as memorable as its products
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Apple: "Think Different"
In 1997, Apple launched the "Think Different" campaign with a commercial that featured black-and-white footage of 17 iconic 20th century figures, including people like Albert Einstein, Mahatma Ghandi, John Lennon, Martin Luther King, Jr., Bob Dylan and Jim Henson (alongside Kermit the Frog). The campaign emerged out of Steve Jobs' return as CEO of the company, and in many ways, represented the rebirth of Apple as we know it today.