In the opening scene of the new season of Mad Men, an interviewer asks Draper, "Who is Don Draper?" Rather than confess the truth — that he's a flimflam man who fabricated his whole identity from a dead Korean War officer and built his entire life on a lie en route to a Madison Avenue advertising career — Draper merely takes a drag on his cigarette. "I'm from the Midwest," he says. "We were taught it's not polite to talk about yourself."
• Video: The cast at their RS shoot
• Photos: Behind the Scenes on the Mad Men Set
• Q&A: Mad Men Creator Matthew Weiner
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