It's the Real
The growth of the rap-humor-video genre can undoubtedly be attributed in part to the efforts of brothers Jeff and Eric Rosenthal, the team behind the three-year-old website It's the Real. The pair's videos include the election season parody "My Girl's a Republican," which featured the lyrics "She's a conservative girl, can't take her home to mother/ I call her Bristol Palin cuz we never use a rubber"; and their latest, "Christmas Missed Us," a Jewish-inflected takeoff of the famous line from the Biggie Smalls song "Juicy." There's also a podcast, Hype Men, which has featured guests like Pete Wentz, Hannibal Buress, producer Just Blaze and SNL cast member Bobby Moynihan. And, says Eric (who is 30; Jeff is 26), this year promises more videos with the likes of Wiz Khalifa, Maino and Lupe Fiasco — and hopefully expansion into TV writing gigs.