New season, new hair color, new chances to undress and redress in cinematic black and white – it must be Rihanna's new ad for Armani Jeans. Last year's clip, having been hailed as one the sexiest of 2011, raised the sex appeal stakes fairly high, but RiRi arguably one-ups herself here. In her latest clip for the Italian label, the Barbadian singer is a girl on the run, destined for an early-morning flight after a night of suggestive follies. As she flaunts her curves in a bra and panties during a surrealistic bed-tossing sequence, we get a glimpse of a phone off the hook (we think we get where that's going), a bathroom vignette with "Airport 6:00 am" finger-scrawled onto a steamy mirror, and an array of photos spilled onto the bed.
It's a narrow miss, but Rihanna emerges from slumber just in the nick of time to remember who she is, where she's going, and what she needs to slip on to look cooler than everyone else at the airport at the crack of dawn – some Armani Jeans and a leather jacket, delivered with her signature swagger, of course.
Watch Rihanna's Armani Jeans ad below: