As part of a series of increasingly music-savvy marketing moves at Ralph Lauren HQ, the classic American sportswear line has enlisted earnest soft-rockers OneRepublic to soundtrack their latest ad for "Big Pony," a line of fragrances for women. For OneRepublic fans, the Bruce Weber-shot ad serves as the first chance to hear "Life in Color," a song that the band won't release commercially until this summer. For Ralph Lauren, it's an ideal musical complement to the effortless, approachable aesthetic the brand represents. Paired together, it's a classic celebration of timeless summers, Newport romps and a equestrian-cented utopia – and who can resist the sights and sounds of those?
Watch OneRepublic and Ralph Lauren's ad below: