August 4, 2011 9:30 AM ET
Walmart has announced a deal with Ticketmaster to sell tickets to events via in-store video screens. Ticketing kiosks are being built into several of the big box chain's store across the United States, which will allow customers to browse and purchase tickets for music, sports, theater and other events. The kiosks will only be partially self-serve, though, as a Walmart employee will be required to complete all transactions.
Photos: Random Notes
"By integrating ticketing into Walmart stores, we are able to offer fans this very convenient way to learn about upcoming events, purchase and take home tickets without leaving their neighborhood," Ticketmaster CEO Nathan Hubbard said in a statement. "In addition, Ticketmaster will continue to work closely with our clients to create exclusive high value offers for Walmart customers."
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