Taylor Swift's first fragrance, Wonderstruck, was a knockout hit at retail, proving the singer's innocent and honest allure moves units at beauty counters as well as iTunes. Wisely, she is losing no time following up that success, announcing that she will be following up her popular debut scent with its successor, Wonderstruck Enchanted, due this September. In true form for the singer, there's a narrative behind the potion, as fans familiar with "Enchanted"'s lyrics may recognize (both fragrances so far stem from its themes).
"Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance," Swift told WWD. "Wonderstruck is about that moment when you instantly feel a connection to someone, but then there's that feeling of being completely enamored – enchanted – when you know a little more about that someone and still feel that strong connection."
As you may surmise, Wonderstruck Enchanted is proudly romantic, and its dreamy notes reflect that. Hints of wild berries, passion fruit, peony swirls, "sugar-glazed champaca petals," white musk, hypnotic vanilla and blond woods all factor into the "Oriental Gourmand" mix. The scent will be housed in a red glass bottle laden with gold charms, adding a touch of Scarlett O'Hara-level glamour.