For Band of Outsiders' new ad campaign, the label's CFDA-winning creative director Scott Sternberg looked to Harry Potter nemeses Rupert Grint (Ron Weasley) and Tom Felton (Draco Malfoy) to don looks from the line's Fall 2011 collection. In this exclusive premiere of the campaign's images, the men assert their post-Potter independence as they explore the premises of the Magic Castle — no, not Hogwarts, but the L.A. mecca celebrating real-life sorcery.
As always, Sternberg shot the ads himself using vintage Polaroid film, giving the images a rustic charm. Their personability is striking, and certainly positions Grint and Felton in a different context than we're used to viewing them. This is on par with Sternberg's previous ad campaigns for the label, which always play out like cinematic mini-features and have starred talents like Kirsten Dunst, James Marsden, Dave Franco, Marisa Tomei and Andrew Garfield. Walking into a Band of Outsiders Fashion Week presentation can feel a bit like walking onto a post-modern movie set: gorgeous men and women in cleverly subversive preppy gear find themselves in reliably unusual settings. Last year, some of the models floated from chandeliers while others sat near mountains of spartan chairs.
In the Fall 2011 campaign, Grint and Felton free to recreate together the mischief Weasley and Malfoy were already up to individually. Enemies in fiction, united miscreants in simulated reality: the Grint/Felton bromance ensures that Band of Outsiders once again prove to be ahead of the metamodern curve.
Photos taken by Scott Sternberg