This morning, Apple CEO Tim Cook announced the long-awaited iPhone 5. The smartphone boasts a bigger screen, a faster chip and a thinner frame, and it will be available on September 21st.
During the press conference in San Francisco, Apple chief marketing officer Phil Schiller referred to the iPhone 5 as the thinnest smartphone on the market. Made entirely out of aluminum and glass, the iPhone 5 is lighter than its predecessors. Its camera comes with a panorama mode, a low-light setting and face-detection capability for up to 10 people. Users can also take photos while shooting videos and the front-facing camera has been upgraded to HD.
"This camera makes the world just a more beautiful place," Schiller said at the conference.
The company also revealed that iTunes is getting a brand-new redesign with iCloud backup storage built into it. In the new, more visual iTunes, album art plays a more significant role in browsing through artists and a new feature called "Up Next" works like the queue feature in Spotify. Additionally, artists can now share photos directly to users via their iTunes libraries, a probable indication that "Ping is now dead," according to TechCrunch. The new iTunes upgrade will be available in October. Rumors of an Apple music streaming service that would compete with Pandora were neither confirmed nor denied.
"Music is deeply embedded into our DNA," Cook said. "This is the reason we created iPod and iTunes, and these products have gone on to revolutionize the music industry." To prove his point, the Apple CEO wrapped the event by introducing none other than the tech-ambivalent Dave Grohl to perform an acoustic set with the Foo Fighters.
"One of the incredible things about being here is that you're meeting people who are shaping our future," Grohl said before comparing Cook and Steve Jobs to Little Richard and Tom Petty.
Previous Apple event performers include Coldplay and Kanye West.