Shazam continues to target TV audiences while luring advertisers with its second-screen experience. Earlier this year, the original music recognition/media discovery app teamed up with major brands to make Super Bowl commercials Shazam-enabled. Now, American Idol fans can tag episodes in real-time to unlock exclusive content using Shazam.
The popular Fox reality competition will be Shazam-enabled for the rest of the season, ending with a two-night finale on May 22nd-23rd. Viewers using Shazam anytime during an American Idol broadcast will get immediate access to the list of songs that the finalists are performing that night, along with links to buy the Idol covers as well as the original artist versions. Tagging an episode will also surface additional video footage and never-before-seen photos of the contestants, including clips from previous episodes to help viewers catch up. Shazam also offers the chance to Tweet about the show or share thoughts on Facebook. This partnership is similar to the Shazam-enabled experience at this year's Grammy's.
In March, Shazam CEO Andrew Fisher revealed the reason why his little blue app, which recently reached 200 million users worldwide, is going after TV's biggest shows. According to Fisher, 80 percent of people have their smartphones nearby while watching TV and 60 percent of TV viewers pick up their phones as soon as a commercial break starts. Similarly, a recent study revealed that 88 percent of tablet owners use their tablet while watching television.
Shazam is not the only media discovery app tapping into this trend. Miso lets users know which designer Leighton Meester is wearing on Gossip Girl. GetGlue discovers your favorite new show based on social viewing history. And last December, ABC News used the Yahoo-owned IntoNow to live-poll the viewers of Republican debates.