BMW, 'Newfangled Idea'
If there are two angles Super Bowl advertisers love, it's humor and throwbacks. (Just look at Radio Shack's ode to the '80s last year.) BMW's spot, featuring a 1994 clip from The Today Show, hits both of those targets thanks to Bryant Gumbel and Katie Couric's confusion over something called "Internet." But perhaps even more amusing than the actual ad is the fact that when they cut to Gumbel and Couric in present day, now confused about the new BMW, it appears as if they've barely aged.