A Brief History of People Getting Fired for Social Media Stupidity

17 of the most offensive and dumb Twitter, Facebook and Instagram fails

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Paula Deen Does It Again
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2/17

Paula Deen Does It Again

Paula Deen is the most racist celebrity chef ever – or at least the most racist one we know of. Two years ago, when it was revealed that she was a racial-slur aficionado, Deen lost deals and contracts with the Food Network, Smithfield Foods, Walmart, Target, QVC, Caesars Entertainment, J.C. Penney, Sears, Kmart and her then-publisher Ballantine Books. (On the plus side, sales for her cookbooks soared, and Deen was immortalized by a riveting if perhaps overly ambitious episode of Law & Order: SVU.) This time, however, it was Deen who did the firing. Last week, a photo of the chef and her son Bobby dressed as Lucy and Ricky Ricardo from I Love Lucy – complete with skin-darkening makeup for Bobby – showed up on her social media accounts, along with the allegedly funny caption,  "Lucyyyyyyy! You got a lot of esplainin' to do!" There's nothing wrong with dressing up as characters from a beloved TV show, but let's go out on a limb and say that no one should ever incorporate black face or brown face into their Halloween costumes, or their social media strategy, or their lives. The photo was from a 2011 Halloween episode of Paula's Best Dishes; it's unclear what inspired Deen's social media manager to dig this gem out of the vault in July. Needless to say, the social media manager has been fired.

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