.

Fender Video Shows Guitar-Building Process at Breakneck Speed

POSTED:

Fender Musical Instruments has released a time-lapse YouTube video that takes viewers behind the scenes to see how the company's guitars are made. Titled A Strat Is Born, the four-minute clip offers a behind-the-scenes peek at the firm's Corona, California, factory and the process through which Stratocasters are created and built.

Set to the sound of wailing guitars, the short film clip demonstrates how instruments are handcrafted and depicts workers cutting, sanding and sawing – a throwback to the days before robotic, automated assembly lines. From body to fret board, the video's frequently disjointed but pleasingly high-octane flow reveals how nearly every screw, plate and part passes through the hands of actual people before coming together in sweet harmony. The sheer amount of work and painstaking detail invested in each instrument is so exhausting, viewers may hope that everyday workflow progresses at a more leisurely clip than is shown here.

Taking viewers from initial woodworking through the gluing, drilling and ultimate tuning processes, Fender's clip is a fascinating look inside the heart of one of today's most well-established music manufacturers. Be advised, however: given the pace at which the video moves, viewers are advised not to watch while hopped up on caffeine, lest they risk spontaneous combustion.

Related
Explore George Harrison's Guitar Collection in New App

Prev
Gear Up Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

 
www.expandtheroom.com