Photo: Vespa/WireImage(Borat), Granitz/WireImage(Brüno)
Wassup? Brüno, starring Sacha Baron Cohen as a gay Austrian fashionista out to conquer Hollywood, takes in $30 million over the weekend in America, kicks in another $25 million internationally, hits the box-office sweet spot as numero uno, and yet the media reports it as a disappointment. "Brüno is no Borat," said the numbers report in the New York Times, following a censorious Friday review of the film ("the joke is on you"). Huh? What? Brüno only cost a reported $42.5 million to make. It's bound to be profitable, even if it totals less than the $128 million taken in by Borat, Baron Cohen's Kazakhstan romp which opened to $26 million in 2006. Here's the deal: Though Brüno beat the debut numbers of Borat, Brüno plays in three times as many theaters. By that (faulty) logic it should have made three times as much, about $75 million. Worse yet, Brüno dropped a tall 39 percent from Friday to Saturday, while Borat enjoyed an uptick. That's a more serious concern. What does it all mean?
Is homophobia a factor? Baron Cohen was a riot on Letterman doing the Top Ten reasons to see Brüno: I laughed loudest at: "It's just like Transformers, only not as gay." Others did not.
Is there a backlash from those who object to the gay stereotyping even in the name of satire, claiming Brüno is complicit in the prejudices it claims to deride?
Or is it just the Brüno shock value? What scenes, if any, pushed the envelope for you?
And what about the NO REFUNDS policy? My wife, buying a ticket for Brüno in Massachusetts, was told unbidden that she wouldn't be getting her money back if she walked out or didn't like the movie. A friend in Detroit reports the same thing happened to him. Have any of you been told "NO REFUNDS" when you bought a ticket? Do you think we deserve a refund when a movie doesn't suit us or offends our sensibilities? If I didn't see films for free at screenings, Michael Bay would owe me a fortune.
Do people like Borat more than Brüno? Well, do you? I'd like to know.

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- Portions of Album Content Provided by All Music Guide © 2009 All Media Guide, LLC.
kirstan | July 19, 2009 10:09 AM
Without ripping everything to shreds, I laughed pretty much the whole way through, so I guess it was a hit. If I was hanging off a cliff and had to choose one or die...I'd let go and crash to my death. SBC is so multifaceted and such a genius that you have to take all of him or none at all, and that includes Brüno, baby. If only they hadn't pulled the scene where La Toya eats the sushi off the gardener...Classic!
Brent | July 18, 2009 3:19 PM
Bruno doesn't expose homophobia in either the audience or most of the characters (outside of the rednecks) he interviews.
He does, however, expose stupidity in many people. I personally enjoyed seeing him expose how much of a bitch one ex reality television star is in the beginning of the film.
On that note, the movie is not nearly was well put together as Borat simply because it doesn't play off of the same irony as its predecessor. What made the plot of Borat so funny was that, despite the shocks, it was about a guy looking to find his biggest crush in the land of opportunity. To this effect, the film had ingenious dark humor and satire that is unfortunately absent in Bruno.
And I was never told I could not get a refund. But, then again, I don't think you should ask for a refund if you simply don't like a movie. That's retarded.
JP | July 18, 2009 12:21 PM
It's natural to react to obnoxious, rude people by either nodding passively to their absurd statements or to be upset with their antics. These movies don't satirize or have any worthwhile commentary on any deep social issues. Also, it's not that funny to see people react in ways you would expect them to.
The only thing impressive about Mr. Cohen's schtick is his ability of not dropping character in extreme conditions. However, that discipline alone doesn't make up for the sloppy plot, hit and miss pranks, and groaner gags.
I don't know why people are reading more into these movies than they are. I guess they are looking to justify their bad tastes in movies. Like saying "Transformers 2" is great because it had alot of special effects and explosions. Plot, acting, etc. is not important because it's based on a children cartoon and toy.
leithel | July 17, 2009 7:48 PM
Dave and sbach, gay jokes are funny the same way blond jokes, fat jokes, black jokes, and all the other un pc jokes. Lighten up, if it makes you laugh it has to be good for you. Forget pc that is old news nothing is sacred any more. As a fat blond chick i say hell yeah, that is something i can get behind, if i can get my behind behind any thing, that is.
B Rantley | July 17, 2009 1:17 PM
Did someone just use the words "organic" and "Borat" in the same sentence??
Caleb | July 17, 2009 11:20 AM
Borat was much more natural and organic, and in my mind a much better film. While Bruno was the same basic formula as Borat, it seemed more like a boring plotline that paused occasionally for shocking scenes. Bruno should have explored more of the deep-seated homophobia in the Bible Belt, conservative Christian churches, etc. The final scene, where he played on the "macho man" stereotype was excellent, however.
Sean | July 17, 2009 7:13 AM
This movie was amazing! Rolling stone sucks, read a real music rag.
spudmurphy | July 17, 2009 5:09 AM
i thought bruno was hilarious. the jokes had me laughing so hard i was crying and some scenes (especially the ufc fight at the end) showed just how intolerant some people are towards gay people. a friend of mine said he wouldn't see it because he feels it makes fun of gay people. that's not the point of this movie at all, it makes you laugh but it shows you just how ignorant people can be towards others. yeah there is shock value in this film (full frontal male nudity) but it also brings up some important issues. i didn't think the world could get anymore fucked up until it was brought to my attention that there is such a thing as a "gay converter" . i think bruno is the best comedy and the most important movie of 2009. check it out.
kittycat | July 17, 2009 3:45 AM
Well, seen Brüno and I LOVED it! It's incredibly funny, even more hilarious than Borat. I've never laughed as much at anything, and certainly not any movie. I laughed till my stomach hurt. It's incredible and Sacha Baron Cohen's comic timing and his sheer physical comedy is incredible. That man's a genius! And brave, too... Some of those situations he got into could have truly gotten him killed or at least seriously injured.
There are so many verbal jokes, so much slapstick, unbelievably funny gags that there's not one boring moment... I really did laugh all through it and just simply enjoyed it immensely. SBC is probably the most talented and the most courageous comedian ever lived. Five stars, and this will always be one of my favorite movies. I kept on starting to laugh on my way home from the cinema, too, remembering some of the jokes, and got some very strange looks. I especially remembered the Harrison Ford interview and the dance before it...
Mercy | July 16, 2009 11:47 PM
I like SBC and have enjoyed his work in other movies [Sweeney Todd, Talladega Nights]. He's a talented man, but I'm done with this genre of 'ambush comedy'.
~Especially~ with Bruno, I have agree with the sentiments from another web post:
There is nothing brilliant or inventive about creating some over-the-top character to throw at the most conservative groups you can find. It's easier to push those buttons to get the desired result, be it artistic or profit motivated.
There are other ways to use comedy to point out human foilbles/ignorance/prejudices. The Daily Show, the Colbert Report, 30Rock, Everybody Hates Chris. I could go on...
If I feel the need for SBC's 'social commentary', I have a library card & will reserve the dvd when it comes out. My box office dollars will go to a more deserving movie. Waiting on The Hurt Locker, 500 Days of Summer and It Might Get Loud.
See you at the Angelika...
noah | July 16, 2009 10:58 PM
Bruno sucks LONG lIVE BORAT!
even know it is "SO" 2006
Steve | July 16, 2009 10:38 PM
I think the problem is that people went in to Bruno expecting it to be Borat. Obviously, they were disappointed as they are two very different movies. Bruno has more "weird" humor than Borat and is way less mainstream. I heard people walking out of the theatre complaining that some parts were funny, but "it was gay." Bruno accepted being gay, but America is not ready to do so.
mikesmith | July 16, 2009 9:39 PM
it was awful
Nicholas | July 16, 2009 7:37 PM
If Cohen delivers as much as he did in Borat, this film will be another classic.
PS
Cohen was also brilliant in Sweeney Todd
Lee | July 16, 2009 5:08 PM
Bruno was a subversive triumph. After Borat it was amazing to me that Baron Cohen could even try to do this. To have his body, which is normally very hairy, groomed to perfection shows me that Baron Cohen is one of the most original comedians in the world. In Borat he exposed America's anti-semitism, sexism and sheer lack of understanding of what happens beyond it's borders. Bruno does exactly the same, but it adds anti-gay bigotry to the mix. It is a brilliant parody. Thsi movie is worth seeing for the interviews of stage parents and the sex act on the spirit alone.
Dave | July 16, 2009 4:06 PM
hey sbach, you must not get out much. the reason it's "okay" for Bruno to make gay jokes is because he IS "gay". Call me a liar but do you consider good 'ol Larry to have the same style as a Bruno-like guy? No? It's not so much a double standard as it is common sense.
dave | July 16, 2009 2:54 PM
i think boarts a pretty cool guy. eh kills gays and doesnt afraid of anyone.
Jacques Strappe | July 16, 2009 1:57 PM
I think people are just shocked most of all by the yelling penis. If a penis yelled at me I'd be a little weirded out too
Keith | July 16, 2009 1:27 PM
As a gay man, it was depressing for me to watch this. Too many homophobes in the audiences, laughing at the "queer" on screen. Hey Sascha, thanks for making fun of us.
mofo427 | July 16, 2009 1:16 PM
Anything with a Richard Bey Cameo is alright w/ me!
rpaq | July 16, 2009 11:45 AM
Maybe Borat was a bit funnier but I really enjoyed Bruno.
The thing that disturbed me the most in the movie is the fact that the Bruno character is not really dumber than Paris Hilton. Seriously.
You take all the best line in Bruno and this is something that Paris Hilton could have said in the reel world.
Last years after the Grammys Paris Hilton said to Paul McCartney that she wants to do an album with him and she’s a signer and she have an album.
Even Bruno can’t top that.
sbach66 | July 16, 2009 9:45 AM
So let me get this straight - gay jokes are OK when "Bruno" makes them, because he's "cutting edge," but when Larry the Cable Guy makes them, he's homophobic? Nice double standard.
Winston | July 16, 2009 7:22 AM
I've not seen either movie. I don't have a TV or a DVD player or electricity in my house. I last saw a movie in 2002 and it wasn't funny. I prefer books.
liam p-m | July 16, 2009 3:43 AM
i think i'm going to boycott bruno, here's why-
1 - he reuses jokes in interviews. i'm australian, and most australian talk shows are not scripted. however, bruno got around this by having a few phrases that he just constantly repeated. for instance, i've heard him say in three interviews that 'this is the most important movie abouta a gay austrian since terminator 2'. this just annoys me...
2 - australian comedy group the chaser (who often play pranks on public figures) had their invites to the australian premier of bruno cancelled, because they refused to play along with his scripted stunts. bruno bases his routine around surprising people, but he refused to let the chaser in because he thought they might surprise him. they're a great comedy group, much funnier than cohen has been lately, who continue to attack high profile celebrities and have constantly refused to sell out, and it just seems to me that that's what cohen has done with Bruno.
i'm not going to say whether it's good or bad, because i don't know. i'll probaby borrow a copy when it comes out on DVD, but i don't want to pay for it, because i think cohen has become a fraud. i think popularity has watered down and restricted his comedy. I very well could be wrong, but i guess i won't find out until i see the movie.
PwlM ( Santa Barbara CA) | July 16, 2009 1:47 AM
Bruno was way funnier than Borat.
I was not told anything about no refund policy. I have actually never thought about asking for refund even for movies I didn't like.
PS
You must have some balls to go to the guy from Al Aqusa and tell him that his king Osama looks like a dirty wizard.
Mikeadellic | July 16, 2009 12:37 AM
Will there be another movie?
Zach | July 16, 2009 12:03 AM
As my friends and I left the theater on a high, all of us having loved it, a kid who walked out was standing by his car waiting for his friends and warned us not to see Bruno (too late) because "It's the gayest movie I've ever seen." So yeah, I'm guessing it's homophobia.
Jon | July 16, 2009 12:01 AM
The problem with the film is it tries to shove it's viewpoint down the audience's throat. Maybe if it had actually stuck to what it intended to do the movie would have been better. Exposing the homophobic aspects of American doesn't mean that I should have to watch fake gay fucking scenes. Yes, we get that gay people have sex, but that doesn't mean that I want to pay 8 dollars to watch it and neither did most audiences.
Anonymous | July 15, 2009 6:05 PM
Bruno was funnier than most comedies, but that isn't saying much. It's definitely not as great a Borat.
As for getting a refund when a movie offends you, I absolutely don't think you're entitled to one. That said, it's probably just a matter of good business policy for a theater to at least give a free movie ticket to complaining customers.
guy | July 15, 2009 5:52 PM
what the hell does johnny depp have to do with anything rachel? and yes we americans suck deal with it.
Me | July 15, 2009 4:29 PM
Borat wasn't funny and neither is this movie. Period.
Aaron | July 15, 2009 3:40 PM
pushes way too many boundries. very disturbing yet funny. Def. not as good as BORAT
John | July 15, 2009 3:17 PM
I think that Bruno was pretty good, Borat was a little better, but you have to cut Cohen a little slack. He did a lot of things in that movie that not many actors out there would even consider putting in their movie. So I don't think people should be so quick to compare Bruno to Borat. Even though it's a little over the top sometimes, it was still fun to watch, and much better to sit through than crap like Transformers or that Beth Cooper movie.
Lion | July 15, 2009 12:43 PM
the most shocking scene in bruno, hands down, was the swingers scene. i can't think of an R-rated movie to ever show real people engaging in real intercourse. usually one can assume its fake but in bruno nothing was left to the imagination. awesome flick. id see it again.
Alex | July 15, 2009 11:37 AM
I did not get a "no refund" disclaimer. But as far as the shock value that likely influenced such policies, I have to say that after /Borat/ I was absolutely expecting something like a dancing penis, so there was no shock for me. Parts of the film were groan-worthy for sure, but some of it seemed a little more scripted than Borat, which was somewhat disappointing when it was obvious, but it didn't ruin the film, I didn't think.
As for the question of the film's treatment of homosexuality, I think the film succeeds in exposing the true homophobes in the audience by getting laughs out of them at what should be inappropriate moments. I was a bit disconcerted at what actually made people around me in the theatre laugh.
However, for me the major point of the film was not necessarily anything to do with homosexuality. For me the most critical commentary was on the contemporary fixation on fame. Bruno seems willing to do anything to become famous, and the people trying to help him are very superficial about their approaches to doing so (I'm thinking here of the PR firm where the twins can't even pronounce Darfur, but suggest using it as a cause, and the fact that Bruno puts himself in harm's way to try and find his "in" for fame and fortune). Still, there are obvious exposures of homophia and bigotry in the film, the power of which, I think, outweigh any homophobic complacency the film may be guilty of.
My $0.02
rachel | July 15, 2009 11:26 AM
i cant belive that the people prefers go to see a gay movie like bruno , that i think is a sh*t, and let johnny alone, how you americans can do that?? Are you crazy or have a twisted mentality.That's what i think of you.All the magazines critics johnny, and the tv gives him a poor publicity i cant belive it!!! I wonder where are the johnny depp 'fans???? JOHNNY ,YOU ARE THE BEST AND THE HOTEST MAN IN THE WORLD
Justin | July 15, 2009 11:17 AM
H.I.L.A.R.I.O.U.S.
Just as funny as Borat.
Joe Mustich | July 15, 2009 9:57 AM
The jury's still out on this one.....
And in the meantime, I officiating for couples who are coming to CT to wed this summer from around the country because they aren't allowed (?) to do so in their own home states just yet.....
It's time America.
Joe Mustich,
Justice of the Peace,
Washington, Connecticut, USA.
MaineMan | July 15, 2009 9:51 AM
I never had any desire to see Borat. One night after it came out on DVD, I went to a friend's house for movie night. Borat was the movie of choice. I considered bowing out, but they had also made me dinner and poured a few drinks. I figured, if I hated it that much, I could feign falling asleep and then leave early. Much to my surprise, I laughed so hard that a few times they had to pause the movie for me to compose myself so we could watch more. For different reasons, I have no desire to see Bruno, but will probably catch it later on DVD. I'm just kind of over the whole "gag." Especially the "if you want to find ignorant people go to the Southern Part of the US." It's getting tired. There is blatant homophobia and ignorance everywhere and singling out the South is getting a little tired. I think Sasha is an incredibly talented man and I won't make a judgement call on the movie since I haven't seen it, but with the numerous commercials I've seen, it just looks the same to me. Over the top character fools people. Also, from what I've read, this film tries to pass off men trying to deflect aggressive homosexual advances as homophobia. I'm gay and there is nothing worse than someone you are not attracted to making very aggressive advances towards you. This doesn't make you "phobic" in anyway, just defensive. There is a difference. I praise Sasha on his success and I hope he's able to take his talent in a new direction as I think we've exhausted this genre.
Tad DePalle | July 15, 2009 1:38 AM
I enjoyed both films equally. Both were hilarious and gave people the humiliation they had coming.
However, I think Bruno was much more successful at "exposing" the celebrity-obsessed side of America than the homophobic side. Most of the scenes that brought out the homophobia in people were like torturing an animal in front of someone in PETA. But that doesn't make them any less funny or the people any less stupid.
bennie new york | July 14, 2009 10:27 PM
To Jordan- I'm suprised you were able to peel yourself away from Transformers long enough to comment.
To Annalise- So you have a problem with two guys kissing each other? I got news for ya- it's something you can't avoid unless you live in Alabama and drink whiskey on your front porch while shooting at squirrels for the hell of it. Gay people kiss-deal with it!
What we have here are two immature idiots that needed to be called out.
ACHILLES | July 14, 2009 10:22 PM
ALL CAPS MEANS I'M ANGRY.
Max | July 14, 2009 10:09 PM
Jordan, BruNOT (how clever), EMS, Annalise, ACHILLES (nice metaphor for your sense of humor), sarita, cool your tits. Bruno was hilarious, either you are petrified homosexuals or insecure and uncomfortable heterosexuals.
Theo | July 14, 2009 8:02 PM
Loved every minute of it. Over-the-top hilarious. What a performance. Guerrilla comedy at its best. Cohen is a genius. Watching people squirm in the audience was half the fun. I look forward to the uncensored director's cut with the La Toya Jackson interviews and special features....THANKS SASCHA!!!
Anonymous | July 14, 2009 7:07 PM
it was disgusting and a one-joke movie. we get it, youre gay. lets get a new joke now.
art vs artist | July 14, 2009 6:40 PM
I take serious issue with what Cohen does, but his work should stand on its own away from him. Inviting someone to an interview under false pretense then taking off clothing is not nice. I'd punch someone in the nose for pulling that kind of fraud and wasting my time.
On the other hand, exposing some of the sickness of this nations large cities is as important and worthwhile as it was with the exposing the sickness of small towns. I'd encourage people to watch it, but to keep in mind that Cohen also exposes his own flaws of character.
sarita | July 14, 2009 5:14 PM
i left the movie theater after 15 minutes- and on my way home wondered why i didn't ask for my money back.
ACHILLES | July 14, 2009 4:10 PM
I THINK THE REAL JOKE FOR BRUNO WAS EXPOSING THE FACT THAT AMERICA WILL PAY 10$ TO SEE A MOVIE WITH TRIPE TOILET HUMOR.THE LAUGHS AND SKITS WERE FAR FROM BEING GENIUS.LUCKILY I WAS ABLE TO EXCHANGE MY TICKET FOR ANOTHER MOVIE BUT WATCHING THAT MOVIE MADE ME FEEL SAD FOR THOSE LAUGHING AT SUCH LOW BALL JOKES. JOKES THAT MAKE ME QUESTION THE MORALITY OF THE SOCIETY I LIVE IN. I TRY AND TRY TO SEE THE HIDDEN MESSAGE IN THE MOVIE BUT CAN ONLY COME TO THE CONCLUSION THAT SACHA HAS NO REAL MORAL OR ETHICAL CODE WHEN IT COME TO HIS VIEWPOINTS. I THINK HIS TRUE MEANING WAS LIKE I SAID EARLIER TO EXPOSE THE FACT THAT AMERICA WILL TURN A PROFIT ON A MOVIE FILLED WITH PENIS AND ASS JOKES. I UNDERSTAND SHOCK FACTOR WHEN IT COMES TO PORTRAYING A MESSAGE BUT THIS MOVIE HAD NO MESSAGE JUST GRATUITOUS ABBERANT ANTICS THAT MILLIONS IN AMERICA APPARENTLY COVET. HOW SAD...
Liz | July 14, 2009 3:58 PM
Loved this film. It wasn't safe, it didn't toe the line and clearly wasn't shown to a focus group beforehand for pre-approval. On top of that it was frigging hilarious. The theatre I was at people were laughing pretty hard.
I actually preferred this to Borat because it was a tighter film overall and he doesn't just go after people who are obviously homophobic but people who were "liberal" as well. Cohen's brilliance is a combination of his talent, and courage. Not many people have the ability (or willingness) to create an entertaining film with a strong social message. His character is a homophobic's perception of gay men, and the havoc they would wreak on the world. Completely ridiculous naturally - but it needs to be said and seen.
Liz | July 14, 2009 3:32 PM
I preferred Bruno - I thought it was a tighter film overall. His character is every homophobic's perception of gay men in general and the havoc they wreak into the world. Guaranteed Fox News would not interview Cohen this time - even though Colmes did for Borat.
Lol, some of those scenes were pure gold. I too was in a theatre where people laughed their asses off. This guy pulls no punches, doesn't walk the line, isn't politically correct and isn't afraid to offend. No focus group decided which scenes were going to be included, and that's what makes Cohen so refreshingly unique. He's not trying to please the general public or their sensibilities - he's making a film that needs to be made in the most entertaining way possible. That's a pretty lofty and noble goal and I think he has achieved it.
doobler | July 14, 2009 2:49 PM
Even though it wasnt as good as Borat, it was seriously funny. There was a mix of shock value (the meat swing shots) and legitimate humor (calling Mel Gibson "Der Fuhrer"). I had no problem paying $10 to see it, totally worth the price of admission
Rachel | July 14, 2009 1:47 PM
I didn't think Bruno was as focused as Borat. Personally, I thought Borat was a piece of genius, and there were many moments of that in Bruno (ie: the parents willing to do anything to get their children famous and Paula Abdul's "humanitarian" work). However, there were many moments that just didn't work, in my opinion. What was the point of the Ron Paul sex tape attempt? If I was alone in a room and a man started to take his clothes off, I would flip out too. The same thing with the swinging man getting mad at Bruno's advances. I have had times when a man has kept touching me and bothering me, and I told him to get the fuck away also (although I liked the claim that swingers were there for pussy).
In these moments, Sacha Baron Cohen equates homophobia with overt homosexual advances bordering on sexual harassment and assault. That is no way to "out" the homophobia that is very prevalent and easy to find in our society. I thought he started this well with the hunters when Bruno was just talking to them. But he ruined it by asking the guy to let him into his tent while he was naked. Who wouldn't respond negatively (unless you were really into the naked person)?
When this movie was focused, it was sharp and cutting commentary. When not, it didn't seem to have a point.
Chad Barnes | July 14, 2009 1:46 PM
First, the refund issue: since Hollywood is directly complicit in the movement to hunt down 'illegal' downloaders and other types of 'pirates', the industry should thus be expected to live up to a number of standards as well. Beyond all else, every film (independent, action, horror, comedy, etc) claims that it will offer an entertaining viewing experience to its audience. Thus, in a time of historically elevated ticket prices, when a film fails to live up to its claim, the consumer should have the right to expect a refund for what turns out to be a false claim.
Every other industry must follow through with the claims it makes about its goods, otherwise people will understandably seek a refund or exchange; this is of such importance that we have laws to govern the upholding of consumer rights. For example, if my Nikes fall to pieces in a few weeks, if my Levi’s disintegrate after a single washing, if my ipod fails to function, if there’s an arm hair in my Big Mac (etc) I can easily seek a refund. However, the industry that demands unprecedented legal constraints on what should and shouldn’t be viewed in a person’s home also seems to believe that basic standards and obligations do not apply to their business practices.
Naturally, Hollywood objects to this degree of accountability because they’re just about the only [industry] and definitely the most notorious for knowingly lobbing sub standard goods at an increasingly frustrated marketplace. Perhaps if Hollywood was held to a higher standard of accountability to its consumer base, we’d see much less tripe finding its way to the big screen.
As for homophobia factoring in to whether people view Bruno or not, who cares. Personally, I’m nearly the polar opposite of homophobic (I say ‘nearly’ because I’m not gay) and have no hateful biases. However, people are not only entitled to be homophobic, but to allow that mindset to dictate their viewing habits, among other things. Honestly though, who could blame a homophobe for having no interest in Bruno—a film that derives the bulk of its comic moments from scorning, degrading and generally laughing at anyone who feels uncomfortable with having their nose rubbed in extreme homoerotic scenarios.
My objections are actually directed to the artist himself, Sacha Baron Cohen, whose intent and message as an actor/ writer/ filmmaker elude me. The main punch line of Bruno is the character’s obliviousness and his blatantly stereotypical sexual orientation; we’re expected to laugh at how he speaks, dresses and generally cavorts, never realizing that people are amused by his mostly rodeo-clown like attire. This film isn’t a social critique because it scoffs at both the main character and those with whom he interacts simultaneously. Bruno never strives for more than a quick cheap laugh, as it never endeavors to teach its audience or its targets anything about the possible problematic nature of certain attitudes they may harbor. Further, there was an ongoing theme in Bruno’s statements that from time to time made comical light of the fact that he’s a Hitler worshipping Nazi.
All of this causes me to conclude that the biggest laugh has been reserved for Mister Cohen, all the way to the bank, as it were. The biggest gag of the film is ironically nowhere to be found within, but rather in its wake. Critics by the droves have each taken their feeble pseudo-intellectual shots at deciphering what they believe to be the intended subtext, meanings and commentaries intended by this film. By so doing, they have co-opted the filmmaker’s responsibility to discuss his work or to allow the work to speak for itself. How Sacha aka Ali G aka Borat aka Bruno must be laughing to himself, as this is the pinnacle of what he satirizes; self-important, masturbatory, oblivious empty suits convinced of their own genius, yet desperate to gain acceptance from those they most scorn.
The strength of Da Ali G Show, which featured all three of Mister Cohen’s aliases, was its ability to quickly and bluntly expose and critique its targets by merely allowing them to speak for themselves. This film struck me as far more contrived, as it not only manipulated people into unpleasant scenarios, but made no effort to construct a proper plot, rather opting to jump inexplicably from one scene to the next. Case in point; the second to last scene of the film ends with Bruno and one of his boy toys calling it quits, as Bruno concludes that he’ll only ever find success as a straight person in America. Then a caption catapults the audience 8 months into the future, where Bruno is now a mullet and bar moustache sporting ring announcer at a southern ultimate fighting event. There’s no explanation of how he got the job, no humorous sequence to explain his make-over. I won’t spoil the film for those among you still eager to view and judge for yourselves, but it’s that final scene that pretty well encapsulates the meaning of the film and its creator’s intentions. The closing features a horrified southern audience being forcefully exposed to a homoerotic display that is only rivaled in actual gay porn. Based on this scene, it is clear that Cohen has no concern for his audience, he has no ambition to inspire critical thought and will take the laughter and attention any way he can get it (wasn’t Marilyn Manson doing that act 15 years ago?). The film struck me as a troubling blend of a Marilyn Manson video and a minstrel show; embracing laughs and audiences where ever they can be found with no regard for the actual message or impact.
BruNOT | July 14, 2009 12:16 PM
Really didn't care for Bruno as much as Borat. Over the top and in your face sexuality can only get so many 6th grade laughs from me and it was a really awkward first date!
Zeke | July 14, 2009 12:14 PM
I thought Bruno was hilarious. The only reason Borat was a little better was because most people didn't know Sacha Baron Cohen as well as they do now. So, it seemed less staged than Bruno. But overall, an awesome sequel!
Scarface | July 14, 2009 10:54 AM
Over all,I thought Bruno was just as funny as Borat. Borat was better paced and had that ONE moment when you couldnt stop laughing no matter what, while Bruno had 3 scenes that were almost as funny as that. Plus, Bruno has a better finale than Borat.
Borat: A+
Bruno: A
Carlito | July 14, 2009 10:35 AM
Agreed with Sam! I was surrounded by a theatre full of folks who were laughing uncontrollably pretty much throughout the entire movie. The psychic milli vanilli scene is an instant classic.
Pslightly Psycho | July 14, 2009 10:19 AM
I am a big fan of Mr. Cohen, so I have been salivating in anticipation for BRUNO. I saw an advanced preview of it and went away disappointed. For me BRUNO doesn't have the consistent, laugh til it hurts hilarity that BORAT and DA ALI G SHOW did. It seemed as though the film was hastily edited. And why wasn't many of the scenes highlighted in the film's trailer or in clips online (the Sears scene, the gay march in L.A., interviews with Ben Affleck and Arnold Scwarnegger,Bruno and Lutz in bondage gear being accosted by mall security...)?
It felt as though something was lacking in BRUNO. Nonetheless I look forward to whatever Cohen does next; hopefully a brand new character. For now though BRUNO gets a nicht, nicht from me.
chris | July 14, 2009 10:02 AM
Bruno is as good and as original as Borat, I feel. Cohen has found a VERY interesting method of highlighting the issues America (and the rest of the world) faces today. Like homophobia, sexism, and racism. Yes the movie is shocking, but the message and heart of the movie is in the right place. Who the hell cares about the guys profits? Just go and enjoy the movie!
EMS | July 14, 2009 8:29 AM
I skipped the film simply because I am so sick of the hype. I don't ever need to see as many commercials for a single movie. By the time they released the damn thing I couldn't stand the sight of him.
Borracho | July 14, 2009 6:55 AM
Bruno was head and shoulders above Borat.
Cohen upped the ante in every way possible.
No refunds at the movies. You chose to watch the film, end of story.
Otherwise and on the same principle, you should be able to take your wife back to her mother after 3 hours:D
Sam | July 14, 2009 3:21 AM
Did I watch this movie on a different planet than the rest of you? My theater was PACKED late on Sunday night, and everyone was laughing their combined a** off. My eyes were watering with laughter during the "test audience" scene, the "Milli Vanilli / psychic" scene, the Middle East peace talks, and on and on. OK, Borat was the original. It was paced better and felt like a more well-rounded film. (To be fair, the producers made a last-minute cut of a pretty lengthy sequence the day of the premiere because of Michael Jackson's death). BUT I laughed more, longer and louder at Bruno than I did at Borat. Watch it.
Annalise | July 14, 2009 2:48 AM
Bruno was only funny in some scenes (like 10%) the other scenes were just rude. i dont know what was more disturbing...bruno making out with another guy or seeing private parts jump around. It honestly was not funny and borat was only a tad funnier then bruno. This man has such potential but he uses it for the most stupid and disgusting things like the past two movies he has done....lets just hope no other of his movies are this stupid!
Jordan | July 14, 2009 1:49 AM
both were equally bad and unfunny. hopefully, those who were disappointed with bruno will now revisit borat and realize that borat was just as bad. i'm thrilled that bruno underperformed at the box office, not to mention public enemies too, since johnny depp is as much a hack and bad actor as cohen.
hdbngr63 | July 14, 2009 1:38 AM
Ok, let's all set the record straight. "Bruno" was not as good as "Borat," nor will it have the same cultural impact, but it is unfair that people are holding "Bruno" to that standard. "Bruno" was hilarious in its own right. Sacha Baron Cohen's no-hold-barred, envelope-pushing humor sends a straight shot of hilarity into the funnybone, so I don't understand what all the haters are thinking. I've heard mixed reactions from the two crowds I watched it in, mainly because the shock factor grossed them out. It's just for show people. You're guys' reactions are the exact attitudes that he is mocking in "Bruno," you're homophobic, self-centered ways. As for "Bruno's" box-office run, it well soon be boosted, thanks to the controversy of the terrorist leader in the film threatening to sue Cohen. So bitch all you want about the film being "gross" or "messed up." The truth of the matter is you paid to see it, and you're talking about it, and whether you're afraid to admit it or not, you liked it.
Ryan | July 14, 2009 1:28 AM
That's a tough fucking question. I waited for Borat to come out on DVD to see it, but when i saw it for the first time, it immediatley skyrocketed to one of my all time favorite comedies.
I'd have to say their are both comedic classics, but I have to say I'm leaning towards Borat as the better, but Bruno is definitley worth seeing!
Haleness | July 14, 2009 1:26 AM
I enjoyed Bruno, but it was a disappointment only in the light that it wasn't as smart and well thought out as Borat. The overall flow and pace of Bruno was a little bit sloppier in ways, seemed rushed and abbreviated.
BUT - I laughed my ass off pretty much from start to finish. Bruno had its moments where I could barely breathe and other moments where I was nodding my head in predictability.
Overall, good work Sascha. Especially the Milli Vanilli inspired mimed sex act at the Hollywood Psychic... I need my spleen back I laughed so hard.
JB | July 14, 2009 1:09 AM
Bruno is a more refined (and when I mean "refined" I mean more scripted) version of Borat. I loved it!! Obviously the outrageous nature of both of these films makes them work. If Borat didn't give you a hint as to what to expect from Bruno then get a clue. "Disgusting", "Over the top", "Disturbing". Get a fucking hint- these things are the point of the movie.
Anonymous | July 14, 2009 12:49 AM
a refund shall be demanded for the atrocious finale of "bruno" .
people should indeed know what they are getting into. cheap shots (lots of the suburbian moms with their daughters after a hard day off nyc shopping laughed their asses off in the THEATRE).
Risque scenes (very funny gay stuff)
Your pals in on the farce (elton john, sting, snoop and rest..f it why not, he's just as famous idiots!! Try to enjoy and get your moneys worth for the time in the theatre. you got to go to work the next day!
LJ | July 14, 2009 12:41 AM
I think people are giving SBC way too much credit for his supposed brilliance. Sort of reminds me of Chauncey Gardner in 'Being There.'
disgustingly funny | July 14, 2009 12:40 AM
for me, "bruno" was just as good as "borat". but "bruno" is somehow riskier and braver than "borat". the bottom line is this: you know what you are getting into.
this isn't a movie for children or for thin-skinned people who are sensitive to the topics discussed in the film.
people should be smart, and i don't think anyone should be wanting a refund from this.
and by the way, bruno is one of the best, if not the best, comedy of the year so far. it is truly up there with "the hangover".
Anonymous | July 13, 2009 11:56 PM
Bruno sold out towards the end. For a film where amongst the subject matter was the mockery of the quest of celebrity, the ending was rather discrediting. Overall , disturbingly funny, good flick, but his integrity to any one paying attention to the purpose of this thing, shall be questioned at least.
bennie new york | July 13, 2009 11:34 PM
I never even thought about it, but maybe homophobia was a contributing factor. Really though I just think SBC hasn't been as relevent since Borat. And now that you mention it, I remember overhearing the clerk at the theatre asking her manager whether or not my AMC card was refundable. What I think it is is that Cohen does touch on alot of things that are kind of touchy subjects and pushes his audience to their limits. But I'm a fan, and I laughed my ass off watching Bruno. The critics are dead wrong- it's every bit as a good as Borat, though it does somewhat lack the initial shock value of Borat. But through and through, I believe Cohen is a marvelous provocateur who provides the shock that our society so desperately needs. He is a man who looks to start an uproar.
James | July 13, 2009 10:19 PM
Gee, you're an idiot. Bruno being a rip-off of Borat? Have you even seen....wait of course you haven't, Bruno as Borat was based on a character from the Ali G show.
Michal bay can't make a good movie, even if his screen writers were Ingmar Bergman/Phillip K. Dick/Cormac McCarthy and cinematographer Roger Deakins. If you like low IQ, irritating noise, uninteresting plot and being induced by seizures, then it's for you.
loved it | July 13, 2009 10:07 PM
This movie was much better than Borat. I was the movie this weekend with my brother, and I would like to comment on the added experience of seeing the movie in the theatre. My brother and I sat right behind a row of 10 or so guys who looked like they just woke up from a a frat party and would not stop making Borat impersonations before the movie began. The best part of Bruno was watching all 10 of these macho bros not laugh once while watching the movie with crossed arms. Sacha is a genius, and his movies while incredibly shocking (I was not expecting to see what I saw in this movie) are amazing social commentaries.
Steve | July 13, 2009 10:06 PM
What's wrong with people? There are plenty of movies this year onto which the producers owed a refund and an apology to their audience and "Bruno" was not one of them. Here's my refund list:
1-Knowing
2-The Watchmen
3-The Hangover
4-Angels and Demons
5-Star Trek
"Bruno" and "Up" are the only two original movies to be released this whole summer.
WTF | July 13, 2009 9:58 PM
I mean Paula Abduelah! HAhahahaha!!!!
WTF | July 13, 2009 9:57 PM
All good, but the finale diminishes the the whole film almost. A-listers singing along with him..guess they don't deserve a ridicule the way Paule does..
StiGuy | July 13, 2009 9:46 PM
And yes I wanna see Bruno very badly, but Public Enemies should be at the top of peoples lists to see. By the way Peter Travers, I will never get sick of your Transformers bashing, it way too funny for you to stop now. Because I as well hated Transformers very much. Optimus!!!!!!!!!!!!!
StiGuy | July 13, 2009 9:42 PM
Im just blown away at the fact that Public Enemies has done so poorly. The film was amazing and people are very foolish these days. The will rush out to see any Johhny Depp movie as long as he is in costume and make-up, but when he plays a role thats serious and not Jack Sparrow, no one gives two shits to go see it. Well I saw it and it was far superior than any of the three Pirate movies that did so well several summers ago, it just doesnt make any sense, people have no taste these days. Public Enemies should have been box-office gold, but it wasnt. Damn you confused movie-goers!
Zoso | July 13, 2009 9:21 PM
Bruno was easily the funniest movie I've seen this year, probably funniest movie since Borat.
Kerrigan | July 13, 2009 8:52 PM
I'm with Zeff on that one. I'd also like to say something about "lordbean"'s comment
"it's jab at all the homophobes running around America and shattering the stereotypes".
NO, IT DOES NOT. It fails to shatter any stereotypes. There is no sympathetic gay character to counter Bruno's extreme over the type STEREOTYPICAL gay character. Nobody is revealed to be a fool in Bruno, except Bruno. This was not the case with Borat where he consistently proved people to be idiots.
Zeff | July 13, 2009 8:47 PM
Bruno will not have the lasting power that Borat did. Borat was a great SATIRE; Bruno was not. Bruno didn't reveal anything about American culture. For example, the scene with the "Gay Converter" was wasted only to set up other scenes. It could of been so much more. Bruno relied almost entirely on shocking-the-hell-out-of-you-humor, while Borat attempted to actually say something.
Gee | July 13, 2009 8:09 PM
Bruno was a major summer bummer. Sketchy plot, it was just a rip off of borat. This movie doesn't say anything about america being homophob,its just a bad, bad movie.
michael bay makes better movies than this. soo disappointing
Borat is far superior to Bruno | July 13, 2009 7:38 PM
Bruno appeared to be more staged than Bruno and the unpredictability that Borat had lent to the charm that people could easily identify and get to love on the other hand Bruno seemed forced and far less subtle than his counterpart. Maybe I'm a prude but "Bruno" was over the top.
thezero | July 13, 2009 7:11 PM
I think because of the reactions to bruno, good and bad, he cohen will make a proper ali g movie...
Ellen | July 13, 2009 7:01 PM
I was disappointed in Bruno because it had the plot line was almost identical to Borat, and many scenes were obviously stages, a sharp contrast from the unpredictability of Borat.
Stuart | July 13, 2009 5:50 PM
i saw recently and i was completly shocked! the best comedy of the year!! before the movie sarted, i took a good look around me to see the crowd. it was a big but typical crowd. soon after place was full with people of enthecities. why was i observing this. i wanted to see how the media and the promotion of the film worked on the crowd and to see which enthecities were at the theater. i thought there wouldnt be that much people of the black,latino and middle eastern community because of the racial mockery in the film. then the film began and ive gotta say that the whole crowd was laughing. even though there was a small gruop of people at the front that left when bruno begens sucking champane off his lover ass, everyone stayed.
while laughing at the funniest moments, especially the part where bruno is with the game hunters, i took quick chances to see the crowds reaction. few snickered, some closed their eyes on the grossest moments, many died of laughter. while watching the very known talk show host, many people laughed, while someone said, and i quote, "THAT MOTHER FUCKA'S CRAZY!"
at the end, i came out breathing hard after so much laughing and so much grimacing, i heard the some of the peoples comments. one girl said,"that movie was SO CRAZY!" a small group of white folks, from college as it seems, talking about the film. on e of them kept saying that the maovie was "to fucking gay."well, isnt that the point?
well at the end of this slight social experiment, i concluded that the film is really obnounxious and funny, and i say that its on par with borat. both reflect how america truly is, that its not only "the land of the free and the home of the brave." that said, i think i'll take my girlfriend whose been dying to see it.
p.s:bruno flt a bit staged though, but still funny.
Matt | July 13, 2009 12:15 PM
I think I liked Borat better, probably because having seen that one first, I kinda knew what to expect from Bruno. Still, it was damn funny. My theatrer didn't announce a no refund policy, but they were checking IDs like mad at the ticket booth and the theater doors, much more than I've seen for a movie, ever.
lordbean | July 13, 2009 12:00 PM
I personally preferred Borat, but who cares? Bruno is still the comedy to beat this summer. The reason so many people don't like it is because it was too out-there for mainstream America, but Borat didn't quite go there (though came close). Seeing Bruno's dick swinging around wasn't funny to some friends I saw it with, just plain disgusting. I laughed out loud at the exercise-machine-dildo contraption, but my friends weren't even allowing themselves to look at the screen. For some, this movie is a dream come true, with it's jab at all the homophobes running around America and shattering the sterotypes people, including me, sometimes let themselves believe. Others just viewed it as offensive. I'm going with the former, but that's just me.
NEO | July 13, 2009 11:49 AM
I LOVED BRUNO BETTER THAN BORAT IMO