
Since The Wire is gone forever, my Sunday night television schedule is completely vacant — sorry, Paul Giamatti in a wig wasn't enough to tempt me. Instead, I finally tore the plastic on Runnin' Down a Dream, Peter Bogdanovich's epic, two-DVD documentary covering the entire career of Tom Petty and the Heartbreakers. Since it clocks in at four hours, I didn't get through the whole film, but halfway through the first disc, record producer-turned-executive Jimmy Iovine said something that caught my attention.
In his still-thick New Yawk accent, Iovine opines that an artist's third record is typically their strongest. To paraphrase him: A debut LP usually features compositions that the musicians has been tinkering with for a decade, so the songs are amazing, but the recording is raw and unpolished. The follow-up LP usually suffers because it's rushed and put together in less than a year, thus the famous sophomore slump. Then, with their career on the line, musicians works extra hard to make the third album be a keeper. Iovine's examples? Bruce Springsteen's Born to Run, Patti Smith's Easter, and Tom Petty and the Heartbreakers' Damn the Torpedoes.


Hanging in my cubicle here at Rolling Stone's stately world headquarters is the cover of our June 24th, 1999 edition: a portrait of Jar Jar Binks reading RS’ first Star Wars issue. It was, of course, an awful idea. It turned out that everyone — even pre-schoolers — hated Jar Jar Binks, almost as much as they loathed the awful child who played Anakin Skywalker. But the cover — with its stone-classic cover line, "Jar Jar Superstar" — remains a thing of beauty.






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