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Written by: Brian Holland, Lamont Dozier, Eddie Holland
Produced by: Brian Holland, Dozier
Released: Sept. '64 on Motown
Charts: 13 weeks
Top spot: No. 1

Diana Ross wasn't the strongest vocalist in the Supremes, but as the Motown production team discovered, when she sang in a lower register, her voice worked its sultry magic. When this song was finished, Berry Gordy thought it wasn't catchy enough and sent the group back into the studio. The result: the smoky "Oooooh" right at the start.

Appears on: The Ultimate Collection (Motown)

Next: Good Lovin'

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