Some may call them sell-outs, but the Crystal Method look at the ubiquity of their music in commercial media as a way of spreading techno music to the masses. |

Already this year, the Los Angeles-based techno duo's music has been featured in a commercial for the 1998 Mazda Miata, a trailer for the movie Deep Impact, and most recently, a television ad for Gap Khakis.

"Crystal Method would never create a track for a commercial," a spokeswoman for the group told JAMTV. "But they're excited if someone is a music lover and wants to use their songs in mainstream media."

Since the single "Busy Child" first appeared in a commercial featuring skateboarders and inline skaters hitting a half pipe, Gap customers all over America have been inquiring about the music, according to a spokeswoman for the San Francisco-based retailer. "From the day the spot starting airing, we started getting e-mails, calls and comments in our stores about how much they love it," she said."

The 30-second commercial, which was directed by brothers Jonas and Josh Pate, first hit TV on April 23. Due to its overwhelming popularity, the spot has been extended through June.

Two days after the Gap began airing the spot, the Crystal Method launched a U.S. tour that included spots on radio station festival lineups alongside mainstream alternative and active rock acts. Since then, the pair has enjoyed a significant increase in sales of their album, Vegas. Within the last month, the album has sold more than 25,000 copies, according to SoundScan. In 1998 alone, Vegas has moved nearly 156,000 copies; close to 301,000 copies have been sold since its release last August. The record recently found its way back onto the Billboard charts where it currently sits at No. 162. (Ari Bendersky)