It was the release of that record, and the contentious battle over
which label would profit it from it, that set off the music
industry's nastiest legal skirmishes in years. The showdown
featured `N Sync and Jive up against the group's former business
partners, Trans Continental Records and its larger worldwide
partner BMG (owners of RCA Records). The boys claimed that they had
been exploited and betrayed. Their counterparts insisted that the
five `N Sync members were ungrateful and greedy, arrogantly walking
away from a binding contract. As one of the many lawyers involved
summed it up in court, "This case is about nothing, nothing but
money."
For fans to fully understand the nearly year-long behind-the-scenes
battle, they have to go back to the early spring when `N Sync,
coming off sales of nearly ten million albums in America and
generating $300 million in revenue worldwide, began renegotiations
discussions with their record company, Trans Continental. The
wrangling limped along for months until the increasingly frustrated
members of `N Sync -- Justin Timberlake, Joey Fatone, Lance Bass,
Chris Kirkpatrick and J.C. Chasez -- decided to terminate their
Trans Con deal and sign on with Jive.
"They got to the end of renegotiations, they didn't like what they
were getting, so they played the termination card," said Trans Con
lawyer Michael Friedman, prior to the settlement announcement. He
insisted that Trans Con and BMG were more than willing to enrich
the group's contract so it reflected their superstar status (i.e.
increase their royalty rate, give the group more money up front for
each album).
If the talks were a game of chicken, said `N Sync manager Johnny
Wright, then Trans Con and BMG executives "didn't think these five
[`N Sync] guys had the balls to go through with it."
It seems the brass at Trans and BMG were not alone. `N Sync's move
was a stunner for most industry observers, who racked their brains
trying to remember the last a time superstar act terminated its
label deal and signed on with another. Back in 1991, for instance,
Aerosmith announced they were leaving Geffen Records even though
they still owed the company two more albums. But after a gaggle of
lawyers sat down to hash things out, there was never any doubt the
band would fulfill their Geffen deal and then exit for Columbia
Records. And that's how the vast majority of record label
contractual standoffs are settled: over conference room tables, not
inside courtrooms.
Two men doubly stunned by `N Sync's autumn defection were Lou
Pearlman and Strauss Zelnick. Pearlman is the founder of Trans Con
and the self-styled Berry Gordy of Orlando who helped create and
market the Backstreet Boys, `N Sync, LFO, Five, and C-Note. The
powerful hitmaker found out through the press that `N Sync had
signed to Jive. "That hurt," says Pearlman, who insisted he would
have let the boys walk to another label, as he did the Backstreet
Boys, as long as he was fairly compensated. "You don't just walk
away from a deal." Zelnick is the music boss at BMG who not only
stepped in last May in hopes of hammering out an agreement between
Pearlman and `N Sync, but also enjoys close business relations with
Jive's parent, Zomba Recording Group, the industry's largest
independent music company. BMG owns twenty percent of Zomba, and
has distributed the company's records in North America. That made
news that Jive planned on running off with one of BMG's biggest
acts all the more upsetting. "He was furious," says one of
Zelnick's colleagues. "On a scale of one to ten, I'd say it was a
ten."
Trans Con and BMG soon joined forces and filed a $150 million
breach of contract suit and asked a judge for an injunction to stop
what BMG attorney Steven Hayes labeled the group's "renegade act,
which is wholly improper under the standards of the music business
or any business, [and] should be stopped." Hayes argued that if `N
Sync were allowed to walk, other recording artists would interpret
that it as "open season" and "simply ignore their contractual
obligations." (Artists certainly have been paying close attention;
after reading about the `N Sync case this summer, pop singer
Christina Aguilera made inquiries about the specifics of her BMG
deal.) `N Sync's lawyer, Adam Ritholtz, called that claim nonsense.
"The fantastic claim that all artists are going to walk away from
their deals is ridiculous. The facts are highly unique to this
case."
In this complex and messy squabble in which virtually every fact
was disputed, from central questions like how much `N Sync members
have earned to trivial accounts of who came up with the unique
spelling of `N Sync, perhaps the only statement both sides would
agree on is that the facts in this case are highly unique.
The basics are that in April of 1996 the five members of `N Sync
signed on with Pearlman's Trans Continental, which was essentially
a production company. He agreed to secure the boys a label deal.
Finding no interest among American record companies (including
Jive), Pearlman, as he had done with the young Backstreet Boys,
signed a deal with a European company, BMG's German affiliate,
Ariola. But beyond those basic facts of the story, both sides have
disagreed passionately.
`N Sync claimed their `96 agreement specifically called for Trans
Con, within eighteen months of signing the group, to land them an
American record deal. That summer Pearlman told members that they
had been signed a "superstar" deal with BMG's RCA Records. But
although RCA released the groups two albums here, it turns out `N
Sync were not actually signed to RCA. Instead, RCA, as is common
among multi-national conglomerates, licensed `N Sync's records from
its German counterpart, Ariola. Consequently, band members got paid
in Deutsche marks and were subject to fluctuations in the currency
exchange rate. And because `N Sync were signed internationally,
royalty payments were slower in coming than if the group were
signed with a U.S. company. It all added up, argued `N Sync's
lawyers, to a breach of contract.
On top of that, the boys claimed the group's original contracts
with Trans Con were drastically unfair, allocating far too much
money and control to Pearlman, and that the group had no choice but
to seek relief elsewhere. "The overview, the combination of
documents, is just breathtaking in its aggressiveness," says music
industry attorney Jill Berliner. She does not represent `N Sync,
but she did file court papers on their behalf, arguing, as an
expert witness, that the band's Trans Con deals were "classic
contracts of adhesion imposed upon an uncounseled and unskilled,
highly susceptible group of teenagers." She notes that if `N Sync
had been signed directly to an American record label (instead of
being licensed through Germany), the Trans Con deals would have
been tossed out and rewritten. "No U.S. executive I know would have
allowed these contracts to exist," she says.
Specifically, `N Sync claimed Pearlman, through a web of deals,
pocketed the group's advances from the record company, took eighty
percent of the group's merchandising money, seventy-one percent of
the touring money and fifty percent of royalties, while the whole
time earning a commission of band profits as their manager.
(Typically, managers pocket between ten or twenty percent of their
acts' profits. For a manager to earn a portion of royalties on top
of that is highly unusual.)
Trans Con's Friedman said hindsight was 20/20. "When you're
claiming a deal is unconscionable, you have to evaluate that when
`N Sync entered into the agreement nobody wanted to sign this
group. This group was shopped around and only one or two companies
wanted to invest in them, Trans Con and BMG. Four years later, any
label would pay them a fortune because they're at superstar
status."
Also, back in November, Pearlman argued that during the group's
struggling salad days, "I paid the bills. I gave them a house; I
paid their living expenses, for vocal coaches, choreography. I
didn't hear anybody talking back then that [the deals] weren't
fair. For the next three years they weren't unfair. I was out three
million dollars. As soon as the money comes in, 'Oh, we weren't
signed two years ago to a U.S. record company.' I mean gimme a
break. What were they saying back then? They said they loved
BMG."
At the crucial court hearing held the day before Thanksgiving,
Trans Con lawyers quickly tried to turn the attention away from
Pearlman and his dealings. "We are not asking your honor to decide
that Lou Pearlman is a wonderful guy," Barry Brett told Judge Anne
Conway. "We think Mr. Pearlman is a very special gentleman who is
responsible for these five young men and a lot of other young men
having become millionaires." Brett argued that a jury could one day
decide whether or not `N Sync's Trans Con contracts were unfair.
But until that trial took place, the group should be barred from
jumping to Jive.
However, Judge Conway, who peppered Trans Con and BMG lawyers with
dozens of questions, seemed very interested in Pearlman's
transactions and the amount of money he'd earned off `N Sync, a
figure which remains a mystery to this day. After listening to
seventy minutes of oral arguments, she declined to issue an
injunction against `N Sync. "I don't see any reason as to why the
defendants can't go forward," she commented from the bench. "There
are just too many questions of fact as to Mr. Pearlman and his
dealings with them."
The judge's curiosity about Pearlman was a crucial turning point in
the proceedings. Trans Con and BMG argued that `N Sync members have
been paid seven million dollars to date, a handsome amount that
didn't square with the group's claim that they had been "virtual
indentured servants." But how much had the two record companies,
along with Pearlman, earned off `N Sync? Ten million? Fifty
million? 150 million? That kind of information would put the
group's earnings in some perspective.
And perhaps that was one reason Pearlman, who earlier insisted on a
full trial to clear his name, eventually settled with Jive out of
court. Did Pearlman, who appeared rather uncomfortable in the
Orlando courtroom, sitting twenty feet away from the `N Sync
members who used to call him "Big Poppa," really want to take the
stand and answer pointed questions under cross-examination about
his `N Sync bounty. And how would a jury react if earnings dwarfed
that of group members?
The judge's comments from the bench sent a clear message to both
parties. First, that `N Sync could go ahead with plans for
releasing No Strings Attached (get it?) on Jive, and that
if Trans Con and BMG wanted to push on for a full trial to
determine whether or not Jive unfairly stole the group away, they
could. However, she noted that trial might not take place until
2001 or 2002. Instead, she urged the two sides to come to an
agreement. On Wednesday, they did. And while neither side is
talking specifics, odds are Jive, in exchange for taking `N Sync,
will pay Pearlman and BMG some sort of compensation, or make sure
they continue to profit in some way from `N Sync's future
success.
The mini-courtroom drama, complete with placard-waving `N Sync fans
who gathered on the steps of the court house, and a dejected RCA
president Bob Jamieson watching from the gallery inside, marked a
stunning legal victory not only for the band, but also their record
executive in shining armor, Clive Calder. He's the press-shy
founder of Zomba Music, and the clear winner in this high-stakes
gamble. Over the summer, when none of the other five major labels
would touch the group and their controversial contract beefs,
Calder boldly signed them to a deal.
"He's not one of the Big Five," notes one influential music
industry attorney, explaining how Calder and Zomba's independent
status helped him. "He's not in that gentlemen's club. What happens
is the Big Five get together and talk to each other and say we need
to run the business, not the artists. He's a maverick and he
empowered `N Sync." Adds Berliner, "He took a huge risk, and it's
going to pay off."
Calder's daring gambit did momentarily threaten Jive's relationship
with its cornerstone act, the Backstreet Boys. They were reportedly
unhappy sharing the spotlight with `N Sync and threatened to bolt
to another label. But in November, when Jive agreed to sweeten the
Boys' contract for the second time in less than a year, the
squabble, to nobody's surprise, was quietly resolved. ("It was a
classic case of posturing," suggests one industry exec.)
As for the BMG and Zomba relationship, their distribution deal was
set to expire in early 2000. But as part of the settlement, Zomba
will renew its deal with BMG for another year, in return for BMG
and Trans Con dropping their lawsuit. The pact is crucial to BMG's
bottom line since Zomba is the hottest label in the business right
now. And if BMG can't have `N Sync directly, they want to at least
profit, however marginally, from distributing the group's
records.
Remember what the attorney said in court? "This case is about
nothing, nothing but money."
ERIC BOEHLERT
(December 29, 1999)
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