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Nick Cannon

Nick Cannon  Hear it Now

RS: 2of 5 Stars

2003

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Unlike most moguls with dreams of a rap career, Nick Cannon is building his empire from the top down. A former Nickelodeon star who exec-produces his own films, the boy who would be the next Will Smith uses rapping as a keep-it-real antidote to his manicured Hollywood self. Featuring production from P. Diddy, R. Kelly and Roc-A-Fella heavyweight Just Blaze, Cannon's debut sounds up-to-the-second on buoyant tracks such as "Feelin' Freaky" and "Get Crunk Shorty." But no amount of secondhand street cred can save Cannon's lifeless paeans to the fairer sex ("My Rib," "Gigolo"), all of which are weighed down with laborious come-ons. Lusty young Cannon wants to reveal the "inner pimp" behind the boy star, but he only proves that bravado needs to be earned, not splashed on like cheap cologne.

JON CARAMANICA
(RS 941, February 5, 2004)



(Posted: Jan 14, 2004)

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