Ever since the producer surprised the industry more than a year ago
by announcing he had signed Presley to a record contract, there has
been much speculation about what Lisa Marie's music would sound
like. Thereclusive thirty-one-year-old has never before sung in
public.
For now, Ballard's not going to shed much light on the musical
mystery that surrounds the former Mrs. Michael Jackson. "The music
is not what people would expect. It's funky, there are some heavy
rhythmic elements. There are all kinds of influences in there; I
just can't quite name it. She's an excellent singer, with a
completely distinctive style, a unique blend of a lot of different
styles." Ballard does suggest Presley's songs "will be acceptable
to pop, hot AC and alternative radio."
Presley has been co-writing songs with Ballard, who reports that
the Smashing Pumpkins' Billy Corgan, as well as Seal, have
expressed interest in writing with Presley.
And just how might record buyers react to more music from the
Presley family? "There'd definitely be a curiosity factor," says
John Grandoni, vice president of purchasing for National Record
Mart, which owns more than 100 record shops across the country.
"There would be tremendous amount of press and public awareness.
Every entertainment show in America would cover it." For the most
part, though, the VP insists Presley will face the same harsh
reality every other new act faces when releasing a record: "Whether
people will buy it depends on the quality of the music."
ERIC BOEHLERT
(April 12, 1999)
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