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Jay-Z

The Blueprint 3  Hear it Now

RS: 3of 5 Stars

2009

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"What more can I say?" asked Jay-Z in 2003, on his vaunted "retirement" record, The Black Album. The question has haunted the great — arguably, greatest — MC ever since, from his comeback dud Kingdom Come (2006) and soundtrack curio American Gangster (2007). As the curtain lifts on his 11th studio album, Jay is still posing it: On "What We Talkin' About," he booms, "What we talkin' about, real shit?/Or we talkin' about rhymes?"

Well, rhymes, certainly. Jay-Z remains a virtuoso, and Blueprint 3 has the usual quotient of punch lines ("Grown men want me to sit 'em on my lap/But I don't have a beard and Santa Claus ain't black") and casually inventive flows ("Off That," a tasty Timbaland track). It's a catchy, pop-friendly record, with nods to the retro-soul sound of the original Blueprint (2001) and cameos from Alicia Keys and Young Jeezy, among others.

But Jay-Z is stuck for a subject. "Empire State of Mind" is a pallid New York shout-out, and the anti-Auto-Tune polemic "D.O.A." is one of the weakest moments — a publicity stunt that Jay-Z probably wrote in five minutes.

Jay-Z has to contend with a dilemma that Tupac or Biggie never did — how to be hip-hop's first Hall of Fame workhorse, documenting life on top rather than on the rise. By all indications, he'll continue to make good but not great music, replicating the form of his finest records minus the electric charge. What more can Jay-Z say? Not so much, apparently. But he says it well.



JODY ROSEN

(Posted: Sep 14, 2009)

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