Herb Alpert

Herb Alpert rose to fame in the mid-'60s as the king of South of the Border MOR, or as it was called, "Ameriachi." He has since become a music industry force, both as a performer (he's sold more instrumental records than any artist in history) and as cofounder and vice chairman of A&M Records, which he and Jerry Moss sold to PolyGram in 1990 for a sum reported to be in excess of $500 million.

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