Album Reviews
During her six years at Motown, Gladys made a career out of rising above intransigent material. (The obvious exceptions were "I Don't Want to Do Wrong" and "I Heard It Through the Grapevine," one of the great records of the past decade.) Her producers would sometimes put the necessary effort into her singles, as on last year's "Make Me the Woman You Go Home To." But when it came to the release of an album, anything went. Gladys often sounds close to tears in her singing, and that tone seemed to fit her usual recording predicament.
This album has five separate producers and at least that many different styles. As in past efforts for the label, it's clear that no one ever stopped to think about what the group's strengths were and how they could be utilized in a personal, coherent way. The approach here is to try everything. Johnny Bristol tries to recreate some of the old Motown good-time feeling with two horribly insipid tunes. Clay MacMurray tries out a plodding Las Vegas version of "For Once in My Life." (Motown has the publishing rights to the song so at one time or another just about everyone on the label has taken a turn at it.) There's a neo-Bill Withers tune, a real (if emaciated) Bill Withers number and an unintentional parody of "Papa Was a Rolling Stone."
There are two moments of glory, the excellent title tune and a suburban romance called "And This Is Love." The latter could have been brilliantGladys does some phenomenal note bending and sings with all the appreciable fire and fury she can muster. But the lyrics have her playing checkers, kissing under the ole apple tree and drinking bubbly pink champagne at a birthday party. As hard as I try, I can't imagine her playing checkers and sipping champagne on a patio in New Rochelle. If only they had taken out another half hour to work on the lyrics.
No matter how ridiculous the number, Gladys keeps on trying, unlike Aretha Franklin during her Columbia days, who usually gave up after the second line of a bad song. But with her talent, it is exhilarating to contemplate what she will do when given the respect that is owed her.
(Posted: May 24, 1973)
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- Portions of Album Content Provided by All Music Guide © 2009 All Media Guide, LLC.