Not that any of this seems to bother the anarchist octet. "I don't
give a s--- really," says a blunt Alice Nutter, one of three skirts
in Chumbawamba. "We've had 15 years of being unfashionable wankers,
so what's the difference with switching to 'one-hit wonders'?"
That's the spirit. Chumbawamba freely admit to using the medium for
the message and using it while they have the world's ear. "It's
great for us because the [print] space we take up is less space for
somebody like the Rolling Stones, Phil Collins, Motley Crue," says
guitarist/vocalist Boff, "or whoever to spread their sort of right
wing, conservative ..."
And anyone who has opened a magazine, turned on the radio or TV to
hear "I get knocked down and I get up again, you're never gonna
keep down" ad nauseum. In addition to exhaustive rotation on Top 40
radio, "Tubthumping" -- in no particular order -- has been used in
film trailers for Senseless and Home Alone 3,
episodes of Beverly Hills 90210 and Veronica's
Closet, and during segments on the Winter X-Games and
Fox Sports. Phew.
"We've got letters from people saying, 'Hey, I heard that they
played your song on Beverly Hills 90210,'" Boff says. "We
were like, 'No, we have to approve that.' And we would say, 'Fine,
yeah, use it.' Why not? It's popular culture."
Even though Chumbawamba donate their proceeds from these residual
tie-ins to various anarchist-related causes, and eschew offers from
companies like Nike and Martini liquor from using the song, public
perception is that Chumbawamba is selling out and overexposing
themselves. So, now the heat's on Universal Records, the group's
label, to make Tubthumper's next single, "Amnesia,"
memorable. "They're [Universal] getting really tense," says Harry
Hamer, the drummer with the leopard-spotted hair. "But that's good
to see, because we do what we do, irrelevant of whether we actually
sell millions."
BLAIR R. FISCHER
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- Portions of Album Content Provided by All Music Guide © 2009 All Media Guide, LLC.