(LONDON) - Blur guitarist Graham Coxon is launching Transcopic, a label to be based in the offices of the band's London-based management company, CMO.|

First signing is U.S. band Assembly Line People Program. A double-A-sided limited-edition 7-inch single, "Noise Vision 80"/"Who's Outline (live)," is due March 9. CMO's Niamh Byrne will have day-to-day responsibility for the label.

"We're not expecting to release great, polished music," says Byrne, explaining that Transcopic will be an outlet for new acts and "lo-fi" music. U.K. distribution is via SRD; no international deals are in place. Blur's fifth album, Blur, is on EMI imprint Food in the U.K., Virgin in the U.S., and EMI internationally.