How did you get hooked up with Body of
War?
I've done some shows in Australia with Tom, and I should imagine
that it was that way around when they found out I was coming, I'm
sure he may have well have said to the organizers "You should speak
to Billy," because he had been on [tour] and heard me singing
anti-war songs that have come off the new album, so I think that's
probably how it came about.
Do you feel like you accomplished what you set out to
accomplish?
Yeah, I think so, because what we're setting out to accomplish is
to give a voice to those veterans who have actually been to the war
and have come back. It's all very well for us debating in home. The
only way we're really going to find out what it's like and what it
means and how it affects people is if we listen to what soldiers
have got to say. Most of them will tell you that it's a totally
dehumanizing experience, and I think anything that you can do to
help get that voice out is worth doing.
Did you get to speak much with the film's subject, Tomas
Young?
I did, and he's a truly remarkable young man, and very brave for
saying the things he's saying. Somehow it's thought that what these
soldiers are saying is unpatriotic, but I'm afraid it's reality.
Patriotism is a construct, and "My country right or wrong" is not a
rational position. You have to respect, and I do respect, the
people who go and do a difficult job like that, and so you have to
hear what they have to say.
Do you feel we're in the middle of a protest song
renaissance? Or did it never go away for you?
It never went away for me, I think. People are very fond of
comparing the political songwriting that sprung from the Vietnam
War to the political songwriting that has sprung from the Iraq War,
and tell you that people don't care anymore about these issues,
because there isn't a huge body of anti-war protest songs and
they're not there in the way that those songs were back in '68.
Well, there's a simple answer to that: Bring back conscription, and
trust me, young people will start writing anti-war songs. That's
the real big difference between Vietnam and now. It was
conscription that drove the anti-war movement, not rock bands. Rock
bands just reflected the way that people were feeling.
Bands who would not normally be considered political are
writing anti-war songs. Do you think that young people feel an
obligation to speak out, or are they just writing what they
feel?
Whatever we're doing in the creative sphere, we all of us live in
the shadow of 9/11, and we can't ignore that. And there have been
some incredible artistic responses to it. In my field, I think that
Springsteen's album The Rising was an incredibly articulate
response to the events of Sepember 11. And I think that's why bands
that happen to write about it. It's like desert sand, it gets into
everything. And unfortunately, 9/11 does that.
What's the buzz in the UK about the American
election?
I think there is a lot of excitement, because what we want from an
American election is participation. We find it very hard to take
lectures from you guys about democracy when only 40 percent of
Americans vote in elections. An American election where more than
50 percent of the people vote, maybe 60 percent, possibly even 70
percent of the people vote, will be something that we would feel
very pleased about, because the last two elections haven't really
resolved the issue about what is America going to be like in the
21st century. I think that in the potential three candidates, there
could well be a possibility of articulating a fresh idea about what
America is, and that's why I think Obama is the most tantalizing.
Not because he's a black man, but because he represents a new
generation. He represents someone outside of the muddy politics of
the 20th century. I think you need is that generational change now
that we have with Blair, and Obama represents that.
You wrote an op-ed in the New York Times over the
weekend that discussed your quest to get social networking sites
like MySpace and the recently sold BeBo to pay artists royalty
fees. One thing I did want to ask you: Do you think we're too far
down the rabbit hole on free music? Are people too used to getting
it for nothing?
No, I don't think that at all. Approach it from the other way, from
the position of an artist. How does an artist get some sort of
reward for their contribution to a business like Bebo? Now, we can
charge the users at that end, or we can talk to the businessmen.
How do we get recompense from radio stations? We don't charge the
listeners. We charge the business. So I think before we start
beating up on our audiences, which is never a good idea in my
experience, we really should be looking at where the money is and
where the money is going. And that's why the experience with
Michael Birch gave me cause to write that article. I didn't have an
account on Bebo, I didn't use Bebo. The 12 Billy Braggs on Bebo are
either fans who are propagating my music or frauds who are
impersonating me. The internet propagates our music in the same way
that radio propagates our music, but our revenue doesn't come from
the user end. It comes from the business end. I think it's more
fruitful for us to look there.
So you don't endorse going after
downloaders?
I've never really felt comfortable about that. It's something that
I did in a different way with a reel-to-reel tape machine and the
record collections of my best friends' elder sisters. That's how I
got my first music. Consequently, I must have bought those albums a
dozen times. Berry Gordy got his bloody money, let me tell you. But
the point is, that was how I got into music. It was free, and it
was there, and it was what hooked me in. If someone had knocked on
the door and busted my door down and impounded my tape machine,
then I would have gone off and done something else.
But there is an argument that the publicity those sites
provide is an even exchange for bands.
You set up something like Bebo, where ostensibly, it's a free
exchange of service. You put your stuff on there for free, they
don't charge you to put it on there, and you get free publicity.
And that seems like a fair exchange, you're both getting something
out of it. Then all of a sudden, somebody walks away with $850
million, and you think about, you think, "Wait a minute, what
happened here? Have I been exploited?" Once that's happened, I
think people will give it a little bit more thought about the
dynamics of this relationship and what's actually going on
here.
Do you think it's an option for bands to walk away, or
have those sites replaced radio as a way to get
exposure?
They're a good tool. And the Internet offers a lot of potential for
artists in the way that radio and other media does. There are
gatekeepers. I think it's got to be a fair environment where your
contribution to their business is recognized in some way, through
some form of royalty, rather than just putting out the idea "It's
all free, isn't it lovely, come on in," and then all of a sudden
one day you hear a loud "Kaching!" Someone hits the jackpot and
walks away. I think there's got to be a more equitable way of
running the internet sites.
Do you think record companies are at
fault?
I don't think that the record companies are in the best position to
represent us. They are, in some ways, already drifting away from
taking on the issues that we're really concerned about. They don't
seem to be really going in and representing us at the highest level
with the force that perhaps they should. We artists need to
organize and have a voice, and I don't just mean people like
myself. I mean all the way down to the kids who are about to post
their first song on the internet today.
So what would be considered a victory for
you?
We need to get people to recognize that it's content that is
driving the popularity, and it's popularity that's creating
business. So somehow, within that notion, we need to be able to
open up revenue streams that allow young artists to make a living.
Not make a million dollars, but make a living, doing what they
would love to do. I mean, that's the ultimate definition of
success, to be able to do what you want to do and get paid for it.
It doesn't have to be millions of dollars, but to make a living
doing it, and I want more people to be able to share in that
success that I'm fortunate enough to do for the last 25 years. And
I worry that we are, as artists, we're throwing away those rights
in the naïve believe that what's being done on the internet is
just a fair exchange of free services, but it's not, actually.
There is monetizing going on there.
What do you make of musicians who turn to advertising to
get exposure?
In the old days, we were pretty stuffy about that. But in the old
days, we had lots of revenue sources. These days, where those
revenues sources have dried up, you're going to have to start to
accept that that's how some bands fund their albums, and I'll be
sorry to see bands having to go cap in hand to Madison Avenue in
order to fund records. But if that's the choice that they have to
make, there's no point in me standing on the sidelines and saying
"Sellout, sellout." That's unfortunately part of the new reality.
People are looking for new revenue streams, and my argument with
Bebo is part of that huge tectonic shift, and there are people who
are out there saying "Forget it, it's over. It's all going to be
free from now on." I think that we have to draw the line somewhere.
But please don't think that I'm against the wave or I'm against the
internet or against Web 2.0. I'm in favor of all these things. I'm
just campaigning for recognition of what content providers are
supplying to business.
Your thoughts about the Internet seem to line up with
your thoughts on patriotism — it's not simply a black and
white issue for you.
No, not at all. It's neither a good thing nor a bad thing. It has
incredible potential for artists to reach their audiences, but it
also has incredible potential for artists to be exploited against
their will. What I want is for artists to be able to exploit their
talents and their content on their terms. If not on their terms,
then on equal terms with the business, and that's what we don't
have yet. The old safeguards are no longer really up to speed.
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