Over the summer Bocelli emerged as a left-field pop phenomenon in
the States, selling out arenas, wowing the parental crowd with his
operatic arias, and grossing $9 million in the process. That's
nearly as much as the red-hot Backstreet Boys raked in this summer,
but Bocelli earned his eight figures in just twelve North
American concerts. The Backstreet Boys, like most pop/rock acts,
performed nearly three times as many shows. If it weren't for
Bocelli's tight international schedule, he could have done two
dozen North American dates and perhaps walked off with the summer's
top grossing tour honors. Not bad for a blind singer from Italy
who, just five years ago, was singing in piano bars.
"We hit an artistic jackpot," says Ed Kasses, president of
Princeton Entertainment, which specializes in symphonic productions
and this summer found itself in the unlikely position of
shepherding a blockbuster tour that had major rock promoters
drooling with envy. Kasses concedes at the outset that he, "never
expected to do sell-out business." Particularly since prior to
April of this year Bocelli had never even performed in America. But
thanks to PBS,which continually aired Bocelli's A Night In
Tuscany concert special, the singer's fame quickly spread,
especially among forty and fifty-year-olds who gave up on attending
summer rock concerts long ago. "When amphitheaters, which are
geared toward the young, took over the concert business, most Baby
Boomers stopped going," says Kasses, who saw them turn out in
droves for Bocelli.
Boomers are also willing to pay more for concerts. Good news for
Bocelli, since most of his tickets went for between $75 and $100,
which explains the boffo box office grosses. "Ticket prices are
hefty because it's expensive to do this right, to carry ninety
world-class musicians and to have a credible opera conductor," says
Kasses. Bocelli returns to the States in October for dates in
Florida and New York, where fans are no doubt busy searching for
baby sitters atthis very moment.
ERIC BOEHLERT
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- Portions of Album Content Provided by All Music Guide © 2008 All Media Guide, LLC.